Principal Creative Technologist, AWS Brand & Creative

Amazon • Seattle, WA

10d

About The Position

The Creative Technologist is a senior individual contributor role within Brand
Scale, the technology-enabled production and innovation engine of the AWS Brand
& Creative organization. This role sits at the intersection of creative craft,
emerging technology, and production systems.

AWS is the world's largest cloud provider and one of the most recognized
technology brands on the planet. The Brand Scale team has access to tools,
platforms, and capabilities that most creative organizations can only read
about, and we are at the beginning of figuring out how to use them well. The
team, the operating model, the technology stack, and the ways of working are not
inherited. They are being designed.

This is not a traditional creative role, and it is not a traditional technology
role. It is a role for someone who is fluent in both, and who finds the space
between them to be the most interesting place to work.

Candidate Profile:

The ideal candidate for this role has spent their career refusing to choose
between being creative and being technical and has built a body of work that
proves you don't have to. You are as comfortable in a creative review as you are
in a workflow design session. You hold opinions about craft and quality, and you
hold those opinions even when the tool doing the work is AI.

You are energized by the pace of change in creative technology, and you bring
that energy to the people around you. You are not here to replace human
creativity. You are here to make it go further.

Requirements

• Experience with asset management, design workflows, or partnering with creative teams
• 10+ years of progressive experience in a creative, production, or creative technology role - with a portfolio demonstrating both creative craft and technical capability
• Demonstrated experience designing and deploying AI-assisted or automated creative workflows in a production environment, with proficiency across generative AI creative tools (image, copy, video, motion) and their appropriate use
• Understanding of brand systems - including how brand standards are applied across formats, channels, and at scale
• Excellent written and verbal communication skills; ability to translate technical concepts for creative audiences and creative concepts for technical audiences

Nice To Haves

• Experience working across teams and influencing teams that are not your own
• Experience in an in-house brand or creative team at a large enterprise, or in a creative technology role at a leading agency
• Familiarity with prompt engineering, LLM-based creative tools, and agentic workflow design
• Experience building or managing a creative technology stack, including vendor evaluation and governance
• Background in motion design, interactive, or digital production — with the ability to contribute hands-on to complex executions
• Experience working within or alongside a brand system (architecture, design systems, naming guidance)

Responsibilities

• Collaborate with Marketing Technology and AI team on designing, building, and governing agentic creative workflows that enable the AWS Marketing team to produce brand-compliant assets at speed and scale
• Identify where generative AI, automation, and agentic tools can reduce repetitive production burden — and where human creative judgment must remain in the loop
• Partner with the Marketing Technology teams to pilot and evaluate emerging creative technology platforms (generative AI, content automation, dynamic creative optimization) before broader organizational adoption
• Define and document prompt engineering standards, AI output review protocols, and brand compliance guardrails for AI-generated creative
• Contribute directly to creative production across formats - digital, motion, social, and campaign with a point of view on craft and brand integrity
• Serve as a senior creative resource on high-priority or technically complex production work, including campaigns, brand system extensions, and global activations
• Translate creative briefs from Brand Strategy and Creative Direction into production-ready executions, working alongside both human collaborators and agentic tools
• Maintain a high bar for quality in all outputs, AI-assisted or otherwise
• Act as a primary business owner/counterpart from the brand creative team in working with Technology and AI to drive business requirements, process design, experimentation, and adoption
• Partner with the Technology function within AWS Marketing to evaluate, implement, and optimize the creative technology stack (DAM, GenAI platforms, content automation, templating systems)
• Define creative frameworks, template requirements, and modular asset system specifications, working with Technology team, that enable the broader team to produce at scale without sacrificing brand consistency"
• Govern AI usage within creative workflows, establishing clear standards for when and how AI tools are used, reviewed, and approved
• Train and upskill creative and production colleagues on new tools, workflows, and agentic capabilities, acting as a force multiplier across the team
• Contribute to Brand Scale's role as the test-and-learn environment for creative technology in the AWS Brand & Creative team
• Bring a clear point of view to senior stakeholders on where creative technology is heading and what AWS should be investing in next

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed