Principal Creative Director, Devices Brand Studio

Amazon•Seattle, WA

55d

About The Position

The Principal Creative Director within DBS Devices & Services (D&S) is a senior, hands-on creative leader responsible for shaping and elevating the visual and experiential storytelling of DBS’s products and ecosystem — spanning hardware, software, and services. This is a Principal-level individual contributor (IC) role, not a people management position. The role demands a creative leader who can define the vision, execute with excellence, and influence at scale — partnering across product, marketing, and brand to create work that inspires customers and differentiates Amazon Device brands in the world. You are a maker and a creative thinker: capable of defining the creative direction for launches and campaigns while personally crafting design, motion, and editorial work that sets the creative benchmark. The creative organization thrives on a singular, bold purpose: to craft work that isn’t just exceptional, but world-class—a benchmark for excellence. We are relentless in this pursuit, especially when the odds are stacked against us. Our foundation is a commitment to craft and a dedication to ensuring every piece of creative work embodies a consistent, breathtaking aesthetic quality. We don’t meet expectations, we exist to define them. Details aren't just details—they're the difference between good and great. We obsess over these nuances with passion and precision. While this pursuit is challenging at Amazon, we remain relentless alongside our partners and collaborators in bringing an elevated sense of taste to every detail. We do this because we know that excellence demands courage, resilience, and an unrelenting commitment to vision. Our mission is clear: to inspire our customers by revealing the magic, love, and thoughtful invention infused into every product signed, Amazon Devices and Services.

Requirements

12–15+ years in creative direction, art direction, or integrated design across brand, product, and motion environments.
Proven experience delivering global product launches, campaigns, and content across both hardware and software categories.
Expertise influencing creative outcomes across large, cross-functional organizations — ideally within technology, design, or consumer product industries.

Nice To Haves

Mastery of art direction, visual design, motion graphics, and film/video editing.
Deep fluency in Adobe Creative Suite (After Effects, Premiere, Photoshop, Illustrator).
Familiarity with 3D and real-time design tools (Cinema4D, Blender, Unreal) and AI-driven creative platforms (Runway, Firefly, Midjourney, Sora, etc.).
Strong communication, storytelling, and executive presentation skills.
Ability to balance creative thinking with hands-on execution and delivery excellence.
A creative leader who inspires through action — equal parts conceptual thinker and maker.
Confident, articulate, and influential across all levels of the organization.
Culturally aware and deeply invested in design, motion, and storytelling trends.
Curious, experimental, and passionate about pushing the boundaries of what’s possible through creativity and technology.