Principal Content Architect and Builder

The Cigna Group • Santa Monica, CA

3d

About The Position

Join us in shaping the future of digital experiences. As a Principal Content Architect and Builder, you’ll lead the charge in creating adaptive, AI-powered content systems that transform how we connect with customers. This is your opportunity to influence enterprise strategy, drive innovation, and set industry-leading standards for structured content and intelligent experiences.

Requirements

• Minimum 10 years of experience in content architecture, content strategy, or CMS modeling, with expertise in enterprise-scale implementations and headless CMS platforms (e.g., Contentful).
• Proven ability to set and execute content architecture strategy at enterprise scale, influencing executive stakeholders.
• Deep knowledge of structured content, metadata frameworks, and AI integration for digital experiences.
• Expertise in generative AI frameworks and spec-driven development, with a track record of delivering prototypes.
• Strong understanding of digital ecosystems, including CMS, CRM, marketing automation, and personalization platforms.
• Experience in governance, compliance, and risk management, including regulatory frameworks such as HIPAA and GDPR.
• Exceptional leadership and communication skills, with the ability to simplify complex concepts and influence at all levels.

Nice To Haves

• Bachelor’s degree in a related field.
• Experience publishing thought leadership content and speaking at industry events.
• Familiarity with vibe-coding techniques and advanced experimentation practices.

Responsibilities

• Defining the enterprise vision for content architecture, ensuring scalability and alignment with global experience strategies.
• Establishing governance frameworks for structured content, metadata, and taxonomies to enable dynamic personalization and atomic content reuse.
• Driving AI-powered innovation, architecting systems for intelligent content creation, assembly, and delivery across marketing, product, and service ecosystems.
• Influencing cross-functional roadmaps, integrating content architecture into UX, design systems, and engineering layers.
• Leading experimentation and prototyping, delivering proofs of concept that validate strategic concepts and accelerate adoption.
• Mentoring senior architects, building organizational capability in AI-driven content systems.
• Serving as a thought leader, publishing guidance, presenting at industry forums, and hosting workshops on AI-assisted design practices.
• Establishing KPIs and measurement frameworks, connecting architecture decisions to business outcomes.

Benefits

• At The Cigna Group, you’ll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you’ll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs.
• We also offer 401(k), company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and paid holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior