Principal Associate - Marketing & Brand Strategy (Account Management Team) Hybrid

Capital One • McLean, VA

1d • Hybrid

About The Position

Capital One, one of Fortune Magazine’s “100 Best Companies to Work For,” is looking for a strategic, collaborative Principal Marketing Associate to join our Partnerships Marketing Account Management Team. In this role, you will be responsible for managing the development and execution of marketing and creative strategies for the Card Partnerships business across multiple channels and customer segments.

Requirements

• Bachelor’s Degree or Military Experience
• At least 5 years of marketing or project management experience
• At least 2 years of multi-channel digital marketing experience
• At least 3 years experience planning, executing and analyzing marketing programs
• At least 3 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks

Nice To Haves

• At least 2 years in the financial services industry.
• At least 2 years in the retail industry

Responsibilities

• Builds and develops strong relationships with our external Clients focused on reaching our shared marketing objectives and goals.
• Supports annual marketing strategy development planning including compiling previous results and insights, facilitating partner brainstorm discussions and creating final documentation.
• Leads the creative strategy, development and execution for multiple marketing initiatives in both digital and print. Includes developing creative briefs based on project intent, providing feedback to agencies/creative teams throughout development, routing for feedback and ensuring all required updates are made.
• Leverages customer insights, campaign performance results and client needs when developing marketing initiative recommendations impacting marketing plan and/or creative strategy.
• Oversees project management of deliverables, including marketing plans, budget, timelines and results.
• Responsible for execution and activation of marketing campaigns.
• Identifies any potential issues and opportunities and appropriately escalates.
• Develops detailed documentation for team reference.
• Supports leadership with product development efforts including ideation, research, concepting, and go-to-market strategy.
• Takes a holistic and customer-centric view on end-to-end customer experience, including branding and usability.
• Champions the brand, ensuring that all marketing aligns to respective brand personas, voice and style guides.
• Collaborates with multiple cross-functional teams including creative agencies, analytics, research, operations, legal and Clients.

Benefits

• This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees