Principal Associate, Brand Partnerships & Social Media Strategist

Capital One•Plano, TX

5d•$109,900 - $125,400

About The Position

Principal Associate, Brand Partnerships & Social Media Strategist Capital One Auto is seeking a passionate brand marketer with experience in memorable social media campaigns, building influencer strategies, and developing a consistent brand voice across multiple marketing channels and experiences. This role will be a part of the Capital One Auto - Consumer Brand team, with a focus on mid-funnel marketing of the Auto Navigator product. You’ll work collaboratively with cross-functional teams to understand business objectives, develop briefs that guide incredible creative teams, and provide strategic guidance and guardrails for campaigns that deliver on Capital One Auto’s strategy and brand standards. What you’ll do: Oversee day-to-day implementation of Capital One Auto B2C partnerships, content creator strategies and external agency relationships. Work with agencies to define how, why and where we show up on key platforms such as YouTube, Meta, Pinterest and more. Uphold our Capital One Auto Navigator tone of voice by sharing consistent and compelling stories about our brand across multiple channels. Guide social media content creator process, internally and across external agencies, maintaining content calendar management and developing learn and adapt strategies. Serve as social media expert, advising partner teams on social media strategies that best meet business objectives Develop and present thoughtful, integrated briefs for organic, paid and content creator-led projects Support B2C experiential activations for Capital One Auto Navigator Provide oversight of creative development to ensure marketing materials are on brand, high quality and on schedule Oversee Brand Health management with external agency for Capital One Auto Act as a steward for well-managed processes, identifying opportunity gaps where uncovered What you should bring to the role: An entrepreneurial spirit, initiative, leadership, creativity, balance of proactive and reactiveness, and drive for results A love for creating content, following trends and helping brands connect with their audience in social-first ways Knowledge of social media marketing, able to act as an SME in the space (including astute knowledge of social media best practices and guidelines including: targeting, channel strategies, KPI development, high-level understanding of paid social media, analytics / insight tools) Bonus if you have direct experience across any or all of the major social platforms (Facebook, Instagram, TikTok, Reddit, Pinterest, etc.) Big picture thinking, connecting the dots between multiple experiences to create one seamless customer-focused brand. Experience leading and managing creative processes, working with creative teams or external agencies Skilled relationship-builder with strong aptitude for client relationship management Able to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work A passion for leveraging data, metrics, and insights to drive results A curious mindset, ready to dig in on consumer attitudes/behaviors/trends and draw implications for marketing Impeccable judgment to decipher what partnerships, influencers, or opportunities may be right for the brand. Highly effective communication skills with outstanding writing, editing, and presentation abilities Strong working knowledge of Google Suite Sheets, Docs and Slides Travel expected. Approximately ~20% of the time to support real time event social media capture, sometimes falling on weekends.

Requirements

An entrepreneurial spirit, initiative, leadership, creativity, balance of proactive and reactiveness, and drive for results
A love for creating content, following trends and helping brands connect with their audience in social-first ways
Knowledge of social media marketing, able to act as an SME in the space (including astute knowledge of social media best practices and guidelines including: targeting, channel strategies, KPI development, high-level understanding of paid social media, analytics / insight tools)
Big picture thinking, connecting the dots between multiple experiences to create one seamless customer-focused brand.
Experience leading and managing creative processes, working with creative teams or external agencies
Skilled relationship-builder with strong aptitude for client relationship management
Able to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work
A passion for leveraging data, metrics, and insights to drive results
A curious mindset, ready to dig in on consumer attitudes/behaviors/trends and draw implications for marketing
Impeccable judgment to decipher what partnerships, influencers, or opportunities may be right for the brand.
Highly effective communication skills with outstanding writing, editing, and presentation abilities
Strong working knowledge of Google Suite Sheets, Docs and Slides
At least 4 years of digital marketing, public relations or brand event management experience or a combination
At least 3 years of experience writing communications and presentations for leadership and non-leadership audiences

Nice To Haves

Bonus if you have direct experience across any or all of the major social platforms (Facebook, Instagram, TikTok, Reddit, Pinterest, etc.)
Bachelor’s Degree or Military experience
3+ years experience in sponsorships, event production or entertainment industry
1+ years experience adapting social media approach due to impact on Generative Engine Optimization (GEO) strategy
3+ years of social media marketing experience (content creation, social media advertising, or social content strategy)
2+ years of experience in financial services, or other highly regulated industry

Responsibilities

Oversee day-to-day implementation of Capital One Auto B2C partnerships, content creator strategies and external agency relationships.
Work with agencies to define how, why and where we show up on key platforms such as YouTube, Meta, Pinterest and more.
Uphold our Capital One Auto Navigator tone of voice by sharing consistent and compelling stories about our brand across multiple channels.
Guide social media content creator process, internally and across external agencies, maintaining content calendar management and developing learn and adapt strategies.
Serve as social media expert, advising partner teams on social media strategies that best meet business objectives
Develop and present thoughtful, integrated briefs for organic, paid and content creator-led projects
Support B2C experiential activations for Capital One Auto Navigator
Provide oversight of creative development to ensure marketing materials are on brand, high quality and on schedule
Oversee Brand Health management with external agency for Capital One Auto
Act as a steward for well-managed processes, identifying opportunity gaps where uncovered