Principal Analyst - Social listening and Consumer Insights
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About The Position
We are seeking a highly experienced and strategic Social Listening & Consumer Insights Subject Matter Expert (SME) to lead and elevate our social intelligence and digital insights capabilities across the organization. This role encompasses a broader remit that includes digital conversation analysis, consumer insights, and marketing performance data interpretation to inform strategic decision-making across functions. The SME will be instrumental in designing and governing frameworks that connect structured and unstructured data sources - including social media, digital platforms, review sites, dotcom content, and campaign analytics - into coherent insight narratives. The role will act as a bridge between data, marketing, and business strategy, ensuring insights are actionable, forward-looking, and rooted in consumer behaviour. As a senior expert, the incumbent will define best practices, oversee complex, multi-market analysis, and mentor analysts while also engaging with senior stakeholders to uncover high-value opportunities. The ideal candidate will bring deep technical knowledge, cross-cultural sensitivity, and a strategic mindset to shape how we listen to consumers and act on what we hear.
