Principal Analyst, Email Deliverability

Zeta Global•New York, NY

4d•$100,000 - $110,000

About The Position

As a Principal Analyst, you will be part of our deliverability team working directly with our customers. You will provide guidance on best practices, reporting and recommendations to improve their email programs and get the most out of Zeta Global. A Principal Analyst serves as the owner for new client onboardings and retainer-based services engagements. Teams at Zeta work collaboratively to deliver great customer experiences. You will partner with our Client Services, Technology and Sales Teams to develop strategies that improve both our customers and our teams.

Requirements

5+ years of experience at an ESP in a Deliverability role.
Previous experience working in a client-facing role.
Strong communication, presentation, and client relationship management skills.
Proven experience managing deliverability for high-volume senders and multi-domain environments.
Strong experience with ESPs/MTAs and deliverability monitoring platforms.
Demonstrated strong understanding of email, SMTP, MTAs, IP strategies, authentication technologies, reputation strategies, data hygiene, privacy, opt policies, anti-spam policies.
Deep understanding of ISP filtering logic, sender reputation signals, and mailbox provider-specific nuances
Understanding of legal and compliance requirements for email (CAN-SPAM, GDPR, CASL).
Strong knowledge of authentication frameworks (SPF, DKIM, DMARC, BIMI).
Expertise interpreting bounce codes and key email performance metrics.
Deep understanding of email subscriber list management, lifecycle concepts, engagement-based segmentation, and sunset policies.
Strong competency in DNS and email authentication configuration.
Experience analyzing large data sets to derive insights.
Strong Excel Skills.
Previous experience working with cross-functional teams.
Strong attention to detail, dedicated work ethic, and organized.
Strong critical thinking and analytical skills.

Responsibilities

Provide recommendations, reporting, and guidance on best practices to clients to improve deliverability for their email programs and to get the most out of Zeta Global.
Own an assigned portfolio of paid deliverability services clients.
Own and manage onboarding projects including discovery, IP and domain provisioning, email authentication, reputation warming plan development and execution.
Manage retainer based strategic projects focused on optimizing inbox placement and driving response.
Collaborate on Mail System Infrastructure and DNS Management.
Utilize 3rd party Deliverability Monitoring Tools.
Provide email best practices consultation to clients and Internal stakeholders
Handle support requests for all clients through the ticketing system.
Work with the Deliverability team to maintain the health of the email ecosystem.
Build, enhance and optimize Kibana Queries, Visualizations, and Dashboards.
Verify Correct DNS Configuration. Troubleshoot and resolve DNS issues.
Create and present Deliverability Services Reports to Clients with insights and Go Forward Guidance.
Provide Best Practices Guidance and Strategic Deliverability Guidance directly to Clients.
Collaborate with cross-functional internal teams.