Principal Account Manager, Tech Business-to-Business

Google•San Francisco, CA

2d•$118,000 - $174,000

About The Position

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals. Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Requirements

Bachelor's degree or equivalent practical experience.
8 years of experience in advertising, consultative sales, business development, online media environment, or marketing role, or 6 years of experience with an advanced degree.
Experience working with advertisers, agencies, or clients.

Nice To Haves

4 years of experience managing digital marketing/advertising campaigns and managing relationships with clients, customers, or agencies.
2 years of experience working in a complex, matrixed organization.
Experience in data analysis and forecasting.
Strong knowledge of the search industry and Google products such as AdWords and AdSense.

Responsibilities

Translate complex client business objectives (e.g., product launches, MQL generation, retention) into clear, data-driven Point-of-Views (POVs) and cross-channel Google advertising strategies.
Build and pitch bespoke, compelling narratives and solutions to maximize customer value, expertly handling objections and navigating complex negotiations.
Partner seamlessly with specialist teams (e.g., gTech, product specialists, sales enablement) to ensure flawless campaign execution, optimization, and measurement across Google platforms.
Analyze campaign data, ensure performance is accurately tracked, and present quantified business impact to customers, demonstrating the value of Google's solutions.
Maintain an in-depth understanding of the entire Google Ads product suite, including Search, Performance Max, Value-Based Bidding, YouTube, and key business-to-business measurement solutions.