Pricing and Marketing Analyst

PennEngineering®•Tonawanda, NY

3h•$58,000 - $65,000•Hybrid

About The Position

At PennEngineering, we innovate and collaborate to make the world a better place. You can contribute to work that matters with a company where diversity, equity and belonging are shared values. We’re committed to fostering an environment for every employee that’s welcoming, respectful and inclusive, with great opportunity for professional growth. Find your future with us. PennEngineering is seeking a motivated, excited, individual to be a part of Sherex Fastening Solutions. As the Pricing and Marketing Analyst at PennEngineering, you’ll collaborate with teams that do truly amazing things. Join us as we build the future in Manufacturing and Engineering! We are seeking a dynamic and analytical Pricing and Marketing Analyst to join our team at Sherex Fastening Solutions. This hybrid role combines pricing strategy, marketing analysis, content creation, and sales support to optimize our market position and drive business growth. The ideal candidate will have a strong analytical mindset, marketing acumen, and the ability to collaborate across teams to enhance pricing decisions and marketing effectiveness. This position reports to the Marketing Manager and offers opportunities to influence strategic initiatives in a fast-paced manufacturing environment.

Requirements

Bachelor's degree in Business, Marketing, Economics, Finance, or a related field; advanced degree or certifications (e.g., in data analysis or marketing) is a plus.
2+ years of experience in pricing analysis, marketing analytics, or a similar role, preferably in manufacturing, industrial products, or B2B environments.
5%+ Travel to Sherex Domestic Footprint
Proficiency in data analysis tools such as Excel, Google Analytics, experience with Salesforce, HubSpot and JD Edwards ERP system a plus.
Strong understanding of market research, competitive analysis, and pricing strategies.
Excellent written and verbal communication skills, with the ability to create engaging content and present insights clearly.
Analytical thinker with attention to detail and the ability to translate data into strategic recommendations.
Self-motivated team player who thrives in a collaborative setting and can manage multiple priorities.

Responsibilities

Understand and own the pricing process at Sherex Fastening Solutions, including data collection, analysis, and maintenance of pricing models.
Analyze market environments, competitor pricing strategies, and economic trends to provide actionable recommendations for pricing adjustments and optimizations.
Evaluate the effectiveness of marketing campaigns through data analysis, KPI tracking (e.g., ROI, conversion rates, engagement metrics), and reporting to identify opportunities for improvement and drive better results.
Assist in creating compelling marketing content, including digital assets, product descriptions, email campaigns, social media posts, and promotional materials to support brand awareness and lead generation.
Support sales initiatives by developing tools, resources, and analyses such as competitive intelligence reports, sales collateral, and customer segmentation strategies.
Collaborate with cross-functional teams (e.g., sales, product development, finance) to align pricing and marketing efforts with overall business objectives.
Monitor industry trends, customer feedback, and performance data to inform strategic decisions and contribute to long-term planning.
Perform ad-hoc analyses and projects related to pricing, marketing, and sales as needed to support organizational goals.

Benefits

Medical & Employer Paid: Dental and Vision
Parental Leave
401k and Employer Match
Paid time off and holidays
Tuition reimbursement
Paid On the Job Training
Performance incentive bonuses
Community Volunteering
Talent Referral Bonus Program
Employee Centric Culture
Company Provided Technology (laptop, phone, monitors for office and home environment.