Premium Seating Sales Manager

National Western Center•Denver, CO

1d•Hybrid

About The Position

The National Western Center (NWC) is a reimagined 250-acre campus in Denver, Colorado, with a vision to be the global destination for food and agricultural discovery. It is the new home of the National Western Stock Show and Colorado State University’s Spur campus, and is designed to be a lively, active, mission-oriented place year-round with new events and experiences. The NWC is seeking a newly created Premium Seating Sales Manager. This position is responsible for building prospects, driving sales, and managing the execution of events within the venue’s premium seating areas. This involves selling suites to potential clients, coordinating event details, and ensuring a high level of client and attendee satisfaction. The role requires working with campus partners and various departments to ensure smooth operations. This is a multifaceted job with broad opportunities for professional development, joining a small, nimble, collaborative, creative, and entrepreneurial team focused on accelerating the growth of a new events hub and innovation campus in Denver, Colorado. The goal is to make the reimagined National Western Center campus among the most desirable event spaces in the Denver market.

Requirements

Background in managing budgets to include revenue and expenses
Strong prospecting experience and pipeline creation skills
Analyzing sales data and identifying revenue growth and opportunities
Monitoring the market for trends and best practices to stay current
Excellent customer services and interpersonal skills and strong organizational skills
Proven ability to generate leads, close sales and negotiate contracts
This role is physically demanding, requiring standing, walking, lifting, bending for long periods of time
Excellent oral and written communication skills
High EQ and interpersonal skills
Embrace the startup nature of the organization, and no job is below you
Detail and results oriented
Entrepreneurial self-starter
Skilled problem solver who takes initiative and can communicate clearly with internal and external stakeholders
Act with respect, competency, and integrity
Work well as part of a team
Excel at functioning in high pressure situations while maintaining a calm, professional manner
Collaborator by nature and seek to find ways to compromise
Demonstrate excellent communication and interpersonal skills
Great time management and prioritization skills
Results oriented and exercise sound judgment in your work
Track record of being dependable
Excited about the opportunity to grow with the organization
All-in on the mission of the National Western Center

Nice To Haves

Experience in premium sales, suite sales or high end event sales (stadium, arena, convention center preferred)

Responsibilities

Prospecting new clients and generating leads for sales suites including building and managing a sales pipeline from scratch
Conducting sales presentations and tours to showcase premium seating areas
Communicating effectively with clients to understand their needs and preferences
Developing creative uses for suites beyond traditional events
Establishing pricing strategies and negotiating contracts for suites to maximize revenue
Meeting sales suite goals and objectives as well as tracking performance metrics and adjusting strategies based on knowledge gained
Building and maintaining strong relationships with clients to ensure repeat business
Coordinating all aspects of suite events, including catering, staffing and logistics and working closely with ticketing, catering and operations to ensure flawless execution
Serving as the primary point of contact for suite holders on contract questions, event access, and service-related concerns
Quickly responding to and troubleshooting issues that might arise during events
Maintaining accurate tracking of bookings, attendance and upcoming event inventory
Identifying new revenue opportunities (VIP parking, exclusive access, bundled experiences)
Developing, documenting, and maintaining standard operating procedures (SOPs) for premium seating sales, event execution, and suite-holder experiences
Assisting with the sales and promotion of other venue spaces during periods of lower premium seating demand to support overall venue revenue goals and maximize campus utilization