Practice Liaison - Dallas

Kindbody

About The Position

As an experienced Practice Liaison, you serve as a brand ambassador, field marketer, and sales representative for Kindbody. You are responsible for identifying and converting referral sources - such as OBGYNs, urologists, oncologists, family care practitioners, holistic care practitioners, and community organizations - to refer their patients, constituents, or clients to Kindbody. You will be working in a fast-paced, rapidly growing environment where you will be relied on for your expertise, professionalism, and collaboration.

Requirements

5+ years’ experience in a blended sales/marketing role within an agency, professional services firm environment, medical sales position, or pharmaceutical sales
Experience working with women’s healthcare and building referral or influencer networks
Proficiency in CRM system management & standard business communication technologies (e.g. HubSpot, Google Suite, Zoom, etc.)
Firm grasp of digital and social media, including LinkedIn
Proactive, collaborative, team player
Self starter with a high level of creativity, curiosity, and attention to detail
Dynamic personality with excellent people skills, especially with those at a senior level
Strong, persuasive, communicator in both written and verbal forms
Quick learner, grasping the intricacies of our services to apply to lead generation efforts
Reliable transportation is required, as this an outside sales position with very little time being spent at Kindbody office(s)
Availability to work some nights and weekends as required to accommodate specific events
Other responsibilities and ad-hoc projects from time to time, based on business needs

Responsibilities

Develop and grow a MD centered referral network in an identified territory. Manage referral source & community databases, identify targets and activities to activate and retain relationships and referrals
Introduce and promote Kindbody, its providers, and offerings to potential referring practices, complimentary service providers, and community organizations via in person visits, telephone, and electronic means
Increase referral percentages/volume for New Patient Assessments and expand services utilized
Effectively manage territory, conducting field visits and events to reach these goals including:
Provider meetings, lunch & learns, dinners, tours and other events to allow potential referral sources face-to-face interaction with our providers and team
Education on Kindbody values and approach, services offered, and new advances
Introducing new products/services/ protocols to distinguish Kindbody as the leading fertility and family building provider in the region
Obtaining feedback from referral sources and communicating issues and opportunities to appropriate management/staff in a timely manner
Offering excellent customer service
Support when needed Sales & Marketing Teams to ideate and execute local events, including, but not limited to, Mobile Fertility Bus, Fertility 101 seminars, virtual events , employer and influencer activations, and social media content creation
Work with local office teams to continually build culture, expand brand awareness, enhance customer experience and recruit Kindbody patient ambassadors
Work with marketing to provide insight into local market dynamics to develop collateral and content and optimize social media and advertising
Develop an annual activity calendar and conduct monthly meetings with provider & office teams to review results and discuss upcoming activity and support requirements
Monitor outcomes and pivot strategy to ensure goals are achieved within budget
Provide regular communication, activity tracking, strategy planning, and other administrative tasks to ensure goals are being reached
Identify any metric tracking gaps and work with related teams on both clinic and product level to ensure proper KPI measurements