Practice Liaison

Carolinas Center for Oral & Facial Surgery•Greenville, SC

About The Position

Position Overview: A dynamic and motivated Practice Liaison (PL) will spearhead our marketing initiatives and enhance relationships with referring doctors. The PL will be responsible for implementing a comprehensive marketing strategy that fosters meaningful interactions, drives referrals, and supports our mission of delivering exceptional care. This role will require travel 75% of the time to support surrounding locations.

Requirements

Marketing or Dental Experience (preferred): Candidates are not required to have prior marketing or dental experience, but having background in at least one of these areas is strongly preferred.
Proven experience in healthcare marketing or sales.
Strong analytical and communication skills.
Ability to build and maintain relationships with diverse stakeholders.
Self-motivated and organized, with a focus on results.
Uphold a high degree of professionalism and a polished professional image.

Responsibilities

Marketing Strategy Implementation
Define marketing activities in alignment with Flagship Specialty Partners standards, focusing on creating, communicating, and delivering value to our referrals and offices.
Track and measure marketing effectiveness using key metrics, such as new patient (NP) referrals and revenue generated from target practices.
Target Referral
Analyze the referral report to identify potential referring doctors by geography.
Create and manage a daily route calendar aimed at visiting approximately 5-8 offices.
Communicate targets to relevant offices and doctors, including RSL, OMs, and PL Leader.
Prepare pre-visit notifications outlining objectives and key messages for each visit.
Target Referring Doctors
Collaborate with doctors and management to develop and maintain a targeted list of referring practices that drive significant NP referrals.
Regularly review and update the target list to ensure its effectiveness.
Visit Objectives
Ask Open Ended Questions to encourage conversations about referral gaps and patterns
Promote the value that our providers and offices can bring them and their patients
Distribute invites for marketing and CE events, fostering strong relationships with referring doctors.
Follow-Up and Evaluation
Track performance metrics, including referral patterns and event attendance, to assess the effectiveness of outreach efforts.
Conduct monthly/quarterly marketing meetings with doctors, offices and management to evaluate strategies and improve collaboration.
Administrative Duties
Maintain accurate records of interactions and input data into relevant systems (DSN).
Prepare for daily visits by checking schedules and coordinating with OMs.