Practice Liaison

Carolinas Center for Oral & Facial Surgery • Glen Allen, VA

86d

About The Position

A dynamic and motivated Practice Liaison (PL) will spearhead our marketing initiatives and enhance relationships with referring doctors. The PL will be responsible for implementing a comprehensive marketing strategy that fosters meaningful interactions, drives referrals, and supports our mission of delivering exceptional care. This position is primarily remote, with regular local travel required between offices within the state. This role will require travel 75% of the time to support surrounding locations.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• Proven experience in healthcare marketing or sales.
• Strong analytical and communication skills.
• Ability to build and maintain relationships with diverse stakeholders.
• Self-motivated and organized, with a focus on results.
• Uphold a high degree of professionalism and a polished professional image.

Nice To Haves

• Marketing or Dental Experience (preferred): Candidates are not required to have prior marketing or dental experience, but having background in at least one of these areas is strongly preferred.

Responsibilities

• Define marketing activities in alignment with Flagship Specialty Partners standards, focusing on creating, communicating, and delivering value to our referrals and offices.
• Track and measure marketing effectiveness using key metrics, such as new patient (NP) referrals and revenue generated from target practices.
• Analyze the referral report to identify potential referring doctors by geography.
• Create and manage a daily route calendar aimed at visiting approximately 5-8 offices.
• Communicate targets to relevant offices and doctors, including RSL, OMs, and PL Leader.
• Prepare pre-visit notifications outlining objectives and key messages for each visit.
• Collaborate with doctors and management to develop and maintain a targeted list of referring practices that drive significant NP referrals.
• Regularly review and update the target list to ensure its effectiveness.
• Ask Open Ended Questions to encourage conversations about referral gaps and patterns.
• Promote the value that our providers and offices can bring them and their patients.
• Distribute invites for marketing and CE events, fostering strong relationships with referring doctors.
• Track performance metrics, including referral patterns and event attendance, to assess the effectiveness of outreach efforts.
• Conduct monthly/quarterly marketing meetings with doctors, offices and management to evaluate strategies and improve collaboration.
• Maintain accurate records of interactions and input data into relevant systems (DSN).
• Prepare for daily visits by checking schedules and coordinating with OMs.

What This Job Offers

• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees