Practice Leader, Advertising Analytics

Real Chemistry•New York, NY

18d•$240,000 - $270,000•Hybrid

About The Position

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries. Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities. Discover your purpose. Embrace innovation. Experience #LifeatRealChem. Practice Leader, Advertising Analytics Company Overview: Real Chemistry’s Analytics and Insights group is an industry leading analytics practice focused on delivering high-impact solutions for pharmaceutical and life sciences clients. We operate across four key disciplines: Primary Market Research (PMR), Social and Digital Analytics, Omnichannel Measurement, and Real-World Data Analytics. Our team is deeply committed to supporting the success of our clients through innovative, data-driven insights that empower strategic decision-making. As part of our growth strategy, we are investing in expanding our Advertising Analytics capabilities and are seeking a dynamic and experienced Practice Leader to help us unlock new business opportunities and drive the success of this line of business which currently drives 3.8M in revenue. Role Overview The Practice Leader for Advertising Analytics will own the vision and delivery of analytics services across end-to-end advertising engagements. This leader will combine strategic insight, commercial acumen, and deep marketing expertise to embed analytics into creative marketing and omnichannel programs for healthcare clients, including leading life sciences company. The role requires growing revenue with analytics as a service, navigating complex matrixed organizations, and building and delivering analytics programs with staying power.

Requirements

15+ years in analytics leadership roles with advertising and marketing experience.
Proven success in selling analytics services and managing revenue targets.
Expertise in omnichannel marketing, creative, AI-driven analytics, and measurement frameworks.
Strong understanding of pharma marketing compliance and data governance.
Exceptional relationship-building skills and ability to influence C-suite stakeholders.

Responsibilities

Revenue & Growth: Drive $5M annual revenue through analytics services across advertising AOR engagements with 21Grams, Real Chemistry’s advertising business unit. Develop and close opportunities for analytics solutions within pharma and healthcare marketing ecosystems through standalone projects and through pitching AOR assignments alongside 21Grams.
Client Engagement & Relationship Building: Serve as a trusted advisor to senior marketing and advertising leaders. Build long-term analytics programs that integrate seamlessly into creative marketing and media workflows. Partner closely with senior marketing leadership, including the Chief Strategy Officer, to drive results and ensure analytics programs are fully aligned with strategic business objectives.
Analytics Strategy & Delivery: Design and adapt existing solutions specific to Advertising needs, leveraging existing service lines including social/digital analytics, primary market research, real world data analytics and omnichannel/outcomes measurement. Ensure analytics supports the full marketing lifecycle, from strategy through optimization.
Innovation and Delivery: Anticipate shifts in advertising driven by AI and emerging technologies. Position Real Chemistry as a leader in data-driven advertising innovation. Rethink traditional delivery models to surprise, delight, and stay “sticky” with clients.
Operational Framework Evolution: Develop the right approach to embedement, design, and delivery of analytics solutions for Real Chemistry’s advertising engagements, including the appropriate financial and staffing mix model to allow analytics and advertising to growth together.
Team Leadership: Recruit, mentor, and inspire a high-performing analytics team. Foster collaboration across account, creative, and technology teams. Bring fresh thinking to the analytics leadership team and collaborate with service line leaders and other capability leaders (communications, medical) to learn and grow together.

Benefits

Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vison plans, and support in saving for the future.
Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning.

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