Practice Education Specialist (Ophthalmology)- West

LENSAR•San Diego, CA

1d•$105,000 - $125,000

About The Position

The Practice Education Specialist is responsible for the timely integration, conversion, brand management and procedural growth of Laser Cataract Procedures into surgical practices employing the LENSAR LLS and ALLY Treatment System. This role is field-based and requires travel.

Requirements

Bachelor’s Degree in Communications, Business, Marketing or closely related field of study or equivalent experience.
Patient counseling experience, as well as marketing in a surgical practice.
Experience with practice development activities of premium procedures.
Excellent written and verbal communication and customer relations skills.
Strong computer skills, including Microsoft Word, Power Point, Excel, etc.
The ability to travel throughout the U.S. up to 50%.
Must be capable of booking travel and managing expenses.

Nice To Haves

Strong background in cataract and refractive patient workup.

Responsibilities

Train entire staff of newly installed LENSAR LLS and/or ALLY System account on positioning Laser Cataract Surgery within the practice, including the following: a. How to introduce procedure to patient b. Positioning the surgeon c. LENSAR/ALLY benefits and patient outcomes d. Patient Scripting and Language for conversions with conversion analysis e. Phone scripting f. Seminar opportunities g. Support the integration of digital tools, patient messaging, practice website, and marketing kit.
Develop tactical marketing plan with the physician’s office regarding market introduction, advertising, and public relations, then develop an established timeline to implement the plan.
Explore OD education opportunities.
Work with a practice outreach team for practice for facilitation of integration.
Travel to various practice settings to perform on-site evaluations and assistance as necessary.
Monitor and facilitate procedural growth (same store sales).
Responsible for LENSAR LLS & ALLY growth and utilization within region or specific accounts.
Work directly with sales representatives, clinical application specialists and physicians to leverage business opportunities and increase revenues by adding value to practice setting.
Participate in team meetings, conference calls and strategies as needed, to develop new tools for Patient Education.
Report weekly progress and monthly overall updates to manager.
Attend corporate meetings and conferences, as directed.
Any other responsibilities deemed appropriate by manager.