PR Specialist, Alexa+ AI Capabilities

Amazon • Seattle, WA

4d

About The Position

Amazon is seeking a creative, curious, and highly proactive PR Specialist to
drive momentum for Alexa+ AI Capabilities. This role is focused on showcasing
what Alexa+ can do—both new and existing capabilities—through creative
communications and PR campaigns. We're looking for someone who loves to roll up
their sleeves, ideate, plan, and execute compelling storytelling that brings
Alexa+ features to life.

In this role, you will own a comms roadmap to drive ongoing momentum for Alexa+
features, developing and executing creative campaigns that keep Alexa+
top-of-mind with media, influencers, and customers. You'll promote new and
existing Alexa+ capabilities to reporters, through social channels, and via
influencer partnerships, finding fresh angles and creative approaches to
demonstrate the value and innovation of Alexa+.

You will develop and execute proactive momentum activity campaigns that go
beyond launch moments, creating sustained interest and engagement around Alexa+
capabilities throughout the year. Through strategic media relations and
proactive pitching, you'll build relationships with technology, AI, and consumer
tech media contacts, securing coverage that illustrates the breadth and depth of
what Alexa+ can do.

This is a hands-on role where you'll collaborate with cross-functional partners
including product, engineering, marketing, and content teams to identify
compelling stories, develop creative campaign concepts, and execute tactical PR
programs. You'll bring creativity, curiosity, and an abundance of bias for
action to everything you do.

Requirements

• 5+ years of recent professional communications or public relations experience
• Bachelor's degree
• History of securing high-profile media coverage in top-tier technology and consumer publications.
• Excellent written and verbal communication skills, with ability to translate technical AI concepts into engaging stories.
• Demonstrated creativity in developing and executing PR campaigns and momentum activities.
• Extreme proactivity and bias for action--a self-starter who thrives on ideating and executing creative work.

Nice To Haves

• Experience with consumer technology communications, particularly in AI, voice technology, or software features.
• Track record of developing successful proactive PR campaigns and creative storytelling programs.
• Experience working with product and engineering teams to identify and develop compelling narratives.
• Established relationships with technology reporters and influencers.
• Understanding of AI technology, hardware design processes, or emerging technology trends.
• Demonstrated ability to work independently and manage multiple projects simultaneously.
• Strong interpersonal skills and ability to collaborate effectively with cross-functional teams.
• Experience with social media strategy and influencer engagement.
• Curiosity and willingness to deeply understand product capabilities to find creative storytelling angles.
• Ability to thrive in fast-paced, dynamic environments with shifting priorities.
• Focus on driving measurable results and media impact.
• Hands-on approach with willingness to execute tactical work alongside strategic thinking.

Responsibilities

• Own a comms roadmap to drive ongoing momentum for Alexa+ features
• Develop and execute creative campaigns that keep Alexa+ top-of-mind with media, influencers, and customers
• Promote new and existing Alexa+ capabilities to reporters, through social channels, and via influencer partnerships
• Develop and execute proactive momentum activity campaigns that go beyond launch moments
• Build relationships with technology, AI, and consumer tech media contacts
• Secure coverage that illustrates the breadth and depth of what Alexa+ can do
• Collaborate with cross-functional partners including product, engineering, marketing, and content teams to identify compelling stories, develop creative campaign concepts, and execute tactical PR programs

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level