PR & Production Associate

Lilly Pulitzer

3d•Hybrid

About The Position

The PR & Production Associate supports the creation, organization, and execution of brand creative assets across photography, brand storytelling, public relations, and influencer programs. This role ensures that all visual and written brand content—whether produced in-house or through partners—is efficiently scheduled, meticulously managed, and seamlessly distributed across internal brand systems for use by cross-functional teams. The PR & Production Associate is highly organized, detail-oriented, proactive, and collaborative, with a passion for brand storytelling and operational excellence, and has high travel flexibility in their schedule.

Requirements

1–3 years of experience in production, creative operations, marketing, PR, or related field (fashion/apparel experience preferred).
Strong organizational and project management skills; ability to multitask and prioritize in a fast-paced environment.
Detail-oriented with excellent follow-through and documentation habits.
Proficiency with digital asset management systems, project management tools, and basic Adobe Creative Suite preferred.
Strong communication skills and a collaborative mindset; comfortable working cross-functionally.
Interest in brand creative, photography, public relations, and influencer marketing.
Operational Excellence: Efficient, accurate, and consistent with workflows and documentation
Ability to understand and support visual and brand storytelling needs
Ability to build strong relationships across creative, marketing, PR, merchandising, and e-commerce teams
Excellent problem-solving skills with the ability to anticipate needs, identify issues early, and proactively offer solutions
Thrives in a dynamic environment with shifting priorities and fast production timelines.

Responsibilities

Photography Production Support Assist in planning, scheduling, and coordinating photo shoots, including pre-production logistics and day-of support.
Manage sample flow for photography needs, ensuring items are tracked, prepared, steamed, and ready for studio or on-location shooting and passed back in good organized formats.
Partner with the Brand Creative and Marketing teams to ensure all photography assets align with brand standards and seasonal storytelling priorities and facilitate post-production execution of assets, meaning, pass off “Selects” for Retouching and Uploading to IT systems (sitecore), Support vendor or freelance partners with accurate shot lists, creative briefs, and sample information and shares assets with partners in a timely manner with usage outlined (timeline).
Sample Management Own the sample inventory process for brand creative, PR, and influencer needs—including check-in, tagging, tracking, storage, and returns.
Maintain an up-to-date sample tracking system that reflects availability, location, and status for all items.
Coordinate cross-functional sample pulls, ensuring timely delivery and accurate documentation.
Work closely with merchandising, marketing, and PR teams to prioritize sample use based on business needs.
Influencer & PR Support Process influencer sample requests, pulling and preparing items in alignment with partnership goals and gifting strategies.
Coordinate PR sample pulls for editors, stylists, agencies, and brand partners.
Track and report on outgoing samples, returns, and lost items, identifying opportunities for process improvements.
Support the monitoring and archiving of influencer and press content for future brand use.
Content Asset Management Upload and organize photography and storytelling assets into brand systems (e.g., DAM platforms, internal libraries, or project management tools).
Ensure all assets are properly named, tagged, and described for accurate and efficient cross-functional search.
Partner with Creative, Marketing, E-Commerce, and Social teams to confirm that approved assets are available for their needs across channels.
Maintain version control and track usage rights and metadata where applicable.
Project & Workflow Coordination Maintain production calendars, timelines, and shoot schedules.
Communicate progress updates and deliverable status to cross-functional partners.
Support the development and implementation of new processes that improve efficiency in production, asset delivery, and sample flow.
Assist with administrative tasks such as invoicing, vendor coordination, and file organization.
Pre-Production planning and support for events, fashion shows, photoshoots, etc.