PR Manager

Kin Insurance

74d

About The Position

Kin is seeking a PR Manager to join our growing communications team. In this role, you will be a key player in shaping and executing our public relations strategy, helping to strengthen Kin's position as a leading innovator in the insurance industry. You will use your strategic storytelling skills and media relationships to drive impactful coverage that aligns with our business goals, with a focus on increasing brand visibility, building authority, and supporting our digital growth objectives.

Requirements

• A minimum of 7+ years of experience in media relations and public relations with a proven track record of securing media coverage.
• Experience building and nurturing relationships with journalists and media contacts.
• Superior written and verbal communication skills with the ability to adapt your style for different audiences.
• A strong understanding of how earned media impacts brand authority, GEO, and SEO.
• Comfortable using data for storytelling and experience reporting on campaign performance.
• The ability to handle and execute multiple projects on tight deadlines.

Nice To Haves

• Existing relationships with personal finance reporters at national and local news outlets.
• Experience generating news based on data and data analysis.
• Understanding of economics and its role in consumer behavior and insurance product pricing.
• Experience building ideas that live across media relations, social, content and CX.

Responsibilities

• Developing and pitching compelling media stories to a wide range of outlets, including consumer, business, tech, and trade publications.
• Cultivating and maintaining strong relationships with key journalists, editors, and influencers.
• Developing and placing press releases, blog posts, and other content.
• Working closely with internal teams to transform proprietary data and insights into newsworthy stories.
• Monitoring news cycles and media trends to identify proactive and reactive media opportunities.
• Collaborating with cross-functional teams to align PR efforts with business objectives.
• Providing mentorship and support to junior team members.

Benefits

• Medical, Dental, Vision, Life Insurance and Disability Insurance options.
• Employee Assistance Program.
• Elective voluntary benefits such as accident insurance, hospital indemnity, critical illness, legal assistance and pet insurance.
• Competitive salary and company equity through Restricted Stock Units (RSUs).
• 401K with company match of up to 4% of eligible earnings.
• Flexible PTO for exempt employees (typically 15-20 days annually), along with 8 company-observed holidays.
• Paid parental leave program providing 100% salary continuation of up to 14 weeks for birthing parents and 8 weeks for non-birthing parents.
• Continuing education and professional development opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees