PR Manager, Masterbrand PR AMER

IHG•Atlanta, GA

5d•$84,000 - $96,000•Hybrid

About The Position

We’re looking for a self-starting PR professional with strong earned media instincts, cultural fluency, and a clear understanding of what drives headlines, social conversation and influencer engagement. You will lead projects end-to-end, collaborating closely with internal stakeholders and agency partners to deliver consistent, top-tier earned media results.

Requirements

Bachelor’s degree in communications, marketing, journalism, or a related field
At least 5 years’ experience in external communications; PR agency experience strongly preferred and hospitality brand experience a plus
Experience of working within a complex global business with a range of stakeholders
Deep understanding of the PR landscape; Strong media relations skills and relationships, especially within consumer, lifestyle media
Influencer marketing experiences a strong plus, with an understanding of how social, experiential, and creator-led moments' drive earned media
Strong writing skills and highly creative
Ability to work to deadlines and manage multiple projects
Comfortable using reporting, performance data, and analytics to evaluate PR impact and ROI

Responsibilities

Develop and deliver Masterbrand-led PR campaigns that generate coverage to win the hearts and minds of consumers – setting IHG Masterbrand apart from the competition
Work as part of consumer PR team to design, develop and deliver integrated communications strategies and plans, partnering with stakeholders to understand business and commercial needs
Serve as PR lead for select external partnerships/IHG sponsorships (e.g., US Open, Iberostar Beachfront Resorts); Drive compelling earned media narratives around key partnerships via activation-style campaigns
Engage in day-to-day relationships with all PR agency partners, providing clear strategic direction and feedback
Coordinate media and influencer stay that help elevate IHG Masterbrand and generate high-quality brand coverage
Build strong internal, cross-functional relationships with key stakeholders to drive efficiencies and quick movement on buzzy earned media moments
Develop press materials, briefing documents and media assets
Effective reporting, performance data and analytics to measure ROI, on a weekly, quarterly and annual basis, as well as ad-hoc for specific campaigns.