PR Manager, Alexa+ Tech & Innovation, Amazon Devices & Services

Amazon • Seattle, WA

1d

About The Position

Amazon is seeking a strategic, technically-savvy, and highly proactive PR
Manager to lead storytelling efforts around the technical innovation powering
Alexa+. This role is focused on translating complex AI and machine learning
advancements into compelling narratives that showcase the groundbreaking
technology behind Alexa+ through creative communications and campaigns. We're
looking for someone who loves to roll up their sleeves, ideate, plan, and
execute compelling storytelling that translates complex technical details into
relevant narratives for broad audiences.

In this role, you will own a comms roadmap to drive sustained momentum around
Alexa+, developing and executing high-impact campaigns that establish Alexa+ as
a world-class AI assistant. You’ll craft compelling thought leadership
narratives, translate complex technical advancements, and engineering
achievements into stories that resonate with technology media, industry
analysts, and tech-savvy audiences.

You will develop and execute proactive thought leadership campaigns that
position Alexa+ at the forefront of industry conversations, creating sustained
interest and credibility around our technical approach throughout the year.
Through strategic media relations and proactive pitching, you'll build
relationships with technology, AI, and business media contacts, securing
coverage that illustrates the breadth and depth of innovation involved in
creating Alexa+.

This is a strategic role where you'll collaborate with cross-functional partners
including product, engineering, and content teams to identify compelling
stories, develop impactful campaign concepts, and execute PR programs. You'll
bring creativity, curiosity, editorial judgement, and an abundance of bias for
action to everything you do.

Requirements

• Bachelor's degree
• 7+ years of recent professional communications or public relations experience
• Proven track record of securing high-impact media coverage in top-tier technology and consumer publications.
• Excellent written and verbal communication skills, with ability to translate technical concepts for broad audiences.
• Demonstrated ability to develop strategic communications plans that drive business results.
• Extreme proactivity—a desire to drive campaigns and storytelling, outside of launch moments.

Nice To Haves

• Experience managing complex product launches and multi-stakeholder programs.
• Ability to earn trust with senior, executive-level leaders.
• Experience in consumer technology communications, particularly in AI, software features, or hardware categories.
• Demonstrated track record of developing successful proactive PR campaigns and thought leadership programs.
• Experience working with engineering and product teams in fast-paced, innovation-driven environments.
• Established relationships with technology reporters and influencers.
• Understanding of emerging technology trends.
• Ability to develop long-term communications strategies aligned with business goals.
• Demonstrated ability to craft compelling narratives from complex technical information.
• Strong interpersonal skills to build trust with internal partners and external media.
• Focus on measurable outcomes and media impact.
• Ability to thrive in ambiguous, fast-moving environments with shifting priorities.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level