PR Lead (Contract)

Yardzen • Mill Valley, CA

1d

About The Position

At Yardzen, we believe people are at their best when they’re outside. Our mission is simple: help people envision the outdoor spaces of their dreams, entirely online, and connect them with trusted local contractors to bring those designs to life. Since our launch in 2018, we’ve empowered thousands of homeowners to transform their outdoor spaces, make sustainable choices, enhance property value, and enjoy life outdoors. We’re transforming the $200 billion outdoor renovation industry with AI, data, and technology—offering a modern, seamless, and transparent design-build experience. Recognized as a Fast Company Most Innovative Company and named to Inc. Magazine’s Best Places to Work, our work has been featured in Architectural Digest, The New York Times, Sunset Magazine, House Beautiful, The Wall Street Journal, and Forbes. And we’re just getting started. Yardzen is looking for a hands-on PR, Organic Growth & Brand Partnerships Lead to help build brand awareness, credibility, and demand through earned media, organic content and strategic brand partnerships. This is a contract role ideal for someone who can both develop the PR strategy and execute - pitching, writing, building relationships and testing what works. You’ll help shape how our brand shows up in the world, drive high-intent organic traffic, and unlock new distribution channels through thoughtful partnerships.

Requirements

• 3+ years experience across PR. Bonus points for content, organic growth or brand partnerships experience (agency or in-house)
• Proven ability to secure earned media and tell compelling brand stories
• Strong writer and editor - comfortable owning content end-to-end
• Experience building and managing partnerships that drive measurable results
• Scrappy, proactive and comfortable in ambiguity
• Data-informed mindset with the ability to connect effort to impact

Nice To Haves

• Experience with consumer or DTC is a plus

Responsibilities

• Develop and execute a PR strategy focused on brand awareness, thought leadership and demand generation
• Pitch stories to relevant media outlets, journalists and industry publications
• Draft press releases, contributed articles, media briefs and executive talking points
• Identify timely story angles tied to company milestones, trends and data
• Manage relationships with journalists, editors and brand influencers
• Collaborate on organic growth initiatives across content and brand storytelling
• Collaborate on blog content, case studies and thought-leadership pieces
• Identify content themes that drive qualified traffic
• Partner with internal teams to surface customer stories and insights
• Track performance and iterate based on what’s driving impact
• Identify and pursue strategic brand partnerships that expand reach and credibility
• Build co-marketing programs (joint content, promotions, contests, etc.)
• Manage relationships with partners from outreach through execution
• Test new partnership ideas quickly and scale what works

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees