PR, Influencer/Community Marketing Manager

MCM Worldwide•New York, NY

About The Position

Our Brand MCM (Modern Creation München) is a luxury lifestyle goods and fashion house founded in 1976 with an attitude defined by the cultural Zeitgeist and its German heritage with a focus on functional innovation, including the use of cutting-edge techniques. Today, through its association with music, art, travel, and technology, MCM embodies the bold, rebellious, and aspirational. Always with an eye on the disruptive, the driving force behind MCM centers on revolutionizing classic design with futuristic materials. Appealing to the 21st Century Global Nomad generation - MCM’s millennial and Gen Z audience is genderless, ageless, empowered, and unconstrained by rules and boundaries. MCM is currently distributed online and in 650 stores worldwide including Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, Middle East and more. For further information about MCM: www.mcmworldwide.com. Working with us: With a highly collaborative workforce working from offices and stores around the world, MCM established a multinational/multicultural organization. To uphold the culture & value of MCM, we intend to fulfil our corporate social responsibility by implementing the following values and to comply with high degree of legitimacy and ethical standards. Our employees make the best efforts to become high-performing individuals who reflect the diversity of the communities in which we work and live. MCM’s commitment to diversity and inclusion includes recruiting and retaining employees from diverse backgrounds and experiences, creating awareness of diversity issues and benefits, and fostering a supportive environment where inclusivity is expected and prioritized. We have zero tolerance in any form of harassment, insultation, ostracization or groundless defamation of any other person. Accountabilities The PR, Influencer & Community Marketing Manager will lead North America’s integrated strategy across earned media, influencer marketing, VIP engagement, and creator-driven community building. This role is responsible for managing one integrated PR + influencer agency, delivering cohesive storytelling across press and talent, and driving cultural relevance at both national and regional levels. A connector at heart, this role weaves together storytelling, creators, and community amplification to build brand heat and desirability—before, during, and after key brand moments, collaborations, and retail or cultural events.

Requirements

6–8+ years in luxury, fashion, lifestyle, or beauty PR and influencer marketing roles
Demonstrated experience managing integrated communications and influencer programs across press, creators, and events
Strong editorial and talent relationships across North America
Experience overseeing agency relationships, cross-functional initiatives, and large-scale activations.
Creative & Strategic Thinking: Generates bold, culturally relevant ideas that reflect brand purpose and storytelling goals
Connector Mindset: Passionate about building community and creating moments that drive earned buzz and lasting impact
Fluent in Culture: Understands media and creator landscapes across fashion, music, lifestyle, and digital
Organized & Results-Oriented: Skilled in managing multiple moving parts, budgets, timelines, and performance KPIs
Collaborative: Able to lead across departments (Brand, Retail, Creative, Merch, Global) and act as the center of gravity for PR and creator work

Responsibilities

Develop and lead North America’s PR, influencer, and community marketing strategy, aligned with global brand narrative and North America priorities
Identify and define storytelling pillars that ladder up to global messaging, while reflecting local culture and relevance
Work cross-functionally with Brand Marketing, Retail, Client Development, E-comm, and Creative to build integrated, high-impact programs
Oversee all influencer, creator, and VIP partnerships (paid and organic), including briefing, seeding, campaign management, and content usage
Identify and nurture long-term talent relationships across fashion, music, sport, and youth culture that reflects brand values
Build and activate the brand’s creator and community ecosystem, driving organic storytelling around seasonal launches, collabs, and cultural tentpoles
Lead pre-, during-, and post-event amplification strategies for retail openings, brand activations, and cultural partnerships
Oversee guest list curation, RSVPs, influencer/VIP dressing, and on-site talent deliverables, ensuring content is created and posted as agreed
Collaborate with Brand Marketing, Retail/Wholesale Marketing, and Events teams to deliver cohesive brand experiences that scale across media and creator channels
Secure strategic media coverage in top-tier fashion, lifestyle, business, and cultural publications
Manage development and approvals of press releases, story angles, talking points, and post-coverage recaps
Work with stylists, editors, and media to ensure VIP placements and editorial presence in relevant outlets
Act as day-to-day lead for our integrated PR + Influencer agency, ensuring quality of strategy, execution, and reporting
Lead performance tracking (EMV, ROI, reach, sentiment) and quarterly business reviews
Own annual and seasonal budget planning and management, ensuring alignment with marketing goals and KPIs