PR Communications Lead : Marketing Department

Hoag•Costa Mesa, CA

About The Position

The Public Relations Communications Lead develops and implements strategic communication plans to promote the mission, brand, and services at Hoag. Responsible for managing internal and external communication channels, building relationships with stakeholders, and enhancing the organization's reputation within the healthcare industry. The PR Communications Lead will drive market awareness for how Hoag is empowering the OC Community through our healthcare footprint. Hoag Memorial Hospital Presbyterian is a nonprofit regional health care delivery network in Orange County, California, consisting of three acute-care hospitals with sixteen urgent care centers, eleven health centers and a network of more than1,800 physicians, 100 allied health members, 8,000 employees, and 2,000 volunteers. More than 30,000 inpatients and 550,000 outpatients choose Hoag each year. For over 70 years, Hoag has delivered a level of personalized care that is unsurpassed among Orange County’s health care providers. Since 1952, Hoag has served the local communities and continues its mission to provide the highest quality health care services through the core strategies of quality and service, people, physician partnerships, strategic growth, financial stewardship, community benefit and philanthropy. Hoag offers a comprehensive blend of health care services including six institutes providing specialized care in the areas of cancer, heart and vascular, neurosciences, women's health, orthopedics, and digestive health through our institutes. Hoag was the highest ranked hospital in Orange County in the 2024-2025 U.S. News &World Report, the only Orange County hospital ranked in the top 10 for California. The organization was ranked the #5 hospital in the Los Angeles Metro Area and the #10 hospital in California. To learn more about Hoag’s awards and accreditations, visit: https://www.hoag.org/about-hoag/awards-accreditations/ [https://www.hoag.org/about-hoag/awards-accreditations/]. Hoag is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Hoag is committed to the principle of equal employment opportunity for all employees and providing employees with a work environment free of discrimination and harassment. Hoag hires a diverse group of people in a manner that allows them to reach their full potential in the pursuit of organizational objectives.

Responsibilities

Develop & implement comprehensive PR and communication strategies aligned with the organization's goals, values, and image.
Create & execute effective media relations strategies to secure positive coverage in print, broadcast, and digital media outlets.
Serve as the organization's spokesperson and handle media inquiries, press releases, and interviews to ensure accurate and consistent messaging.
Develop & maintain relationships with media contacts, industry influencers, and key stakeholders to enhance the organization's visibility and reputation.
Create & manage content for various communication channels, including press releases, articles, newsletters, social media, website, and internal communications.
Collaborate with cross-functional teams to identify and leverage opportunities for positive media coverage and public relations campaigns.
Monitor media coverage and industry trends to identify potential issues and proactively develop strategies to address them.
Plan and coordinate media events, press conferences, and speaking engagements to promote the organization's key initiatives and achievements.
Develop and manage crisis communication plans, including drafting statements, coordinating responses, and mitigating potential reputational risks.
Analyze and report on the effectiveness of communication strategies and campaigns, utilizing metrics and feedback to make data-driven improvements.
Stay updated on industry trends, best practices, and emerging technologies to drive innovation and improvement in PR and communication activities.
Manage relationships with external vendors, agencies, and contractors to ensure high-quality delivery of PR and communication services within budgetary constraints.
Performs other duties as assigned.