PR and Influencer Manager, Americas

Sonos

103d • $124,000 - $154,900

About The Position

At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you’ll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives. This role can be done from home. Building the world’s leading sound experience starts with the experience we provide for our people. That’s why we’ve been distributed from the start: initially between offices in Boston & Santa Barbara, and now with additional offices around the globe. This role can be done from any of our offices across the United States or remotely from home. It’s about impact, not location. As the Americas PR and Influencer Manager, your primary goal is to drive the Earned function across the Americas region—spanning the United States, Canada, and Latin America. You will be responsible for building and executing PR and influencer strategies that strengthen Sonos’ reputation, grow cultural relevance, and drive brand heat. This includes localizing global strategies for cultural resonance, activating impactful product and feature launches (NPIs/NFIs), sustaining conversation through evergreen storytelling, and shaping Sonos’ presence across consumer tech, lifestyle, business, and trade media. You will work directly with agencies in the US and Canada, and in Latin America you will collaborate closely with the Marketing Manager, LATAM, and distributor partners/agencies to align strategies, provide toolkits, and ensure execution reflects Sonos’ standards. Your success will be measured by your ability to deliver innovative earned and influencer programs that support Sonos’ business goals and consistently meet agreed-upon marketing KPIs.

Requirements

• 8-10 years of PR/communications experience, ideally with global consumer technology, lifestyle, or entertainment brands.
• Experience working both in-house and at an agency.
• Bachelor degree (or equivalent experience).

Nice To Haves

• Understanding of global markets and their cultural/media landscapes.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
• Ability to build relationships cross-functionally and across different time zones.
• Ability to balance critical thinking with tactical execution.
• Excellent writing and communication skills.
• Proficient in Google Suite of services (sheets/drive/slides, etc) and Microsoft Office.

Responsibilities

• Elevate brand heat and cultural relevance through earned-first storytelling, PR campaigns, and influencer/creator activations.
• Lead the development and execution of an integrated earned and influencer strategy for the Americas, inclusive of localizing global initiatives to fit market context and culture.
• Launching NPIs/NFIs with impact, adapting global press materials and messaging as needed.
• Driving local initiatives that support regional business and marketing priorities.
• Run an efficient always-on press office—including product seeding, seasonal/cultural PR moments, and signature story placements.
• Manage influencer and creator programs—from ongoing relationship building to campaign collaborations that amplify Sonos in music, culture, and technology.
• Partner with the LATAM Marketing Manager and distributor agencies to align on priorities, provide strategic guidance, and ensure PR and influencer activity delivers against Sonos’ brand and business goals.
• Lead media and influencer events, tailoring for cultural fit while leveraging global toolkits.
• Oversee logistics including spokesperson prep, supplier management, guest list curation, and agency coordination.
• Cultivate strong relationships with media, influencers, and cultural stakeholders across the Americas to maximize earned opportunities.
• Optimize agency and vendor mix, ensuring resourcing is efficient and fit for purpose across the region.
• Manage the regional budget—allocating resources effectively and tracking spend against plan.
• Track, measure, and report results, working with global teams to demonstrate clear ROI and apply learnings.
• Stay ahead of media, cultural, and industry trends, making proactive recommendations to keep Sonos culturally relevant.

Benefits

• Medical, Dental, and Vision Insurance
• A 401(k) plan with company matching and immediate vesting
• An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required
• 80 hours of sick time upon hire, refreshed annually
• Up to 12 paid holidays per calendar year
• Generous paid leave program for new parents or to care for a family member with a serious health condition
• Short- and long-term disability for your own medical condition
• Company-paid Disability, Life, and AD&D Insurance
• Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance
• Mental health benefits to support your holistic well-being
• Generous employee discount program & Sonos Radio HD - on us!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees