Power and Energy Rental Fleet Manager

Wheeler Machinery Co•Salt Lake City, UT

3h•Onsite

About The Position

The Power and Energy (P&E) Rental Fleet Manager is responsible for maximizing the financial and operational performance of the rental fleet across several P&E product families—primarily mobile generators, air compressors, and other related equipment. This role owns fleet utilization targets, pricing strategy, lifecycle management, and portfolio planning to ensure optimal returns on invested capital. The position works closely with P&E leadership, sales & rental representatives, product support, vendors, and finance to align fleet strategy with overall rental business objectives. This role is critical to driving profitable fleet growth, risk management, and long-term capital efficiency within the rental business.

Requirements

Must be able and committed to work adhering to Wheeler values including integrity, service, stewardship, and people
Clean driving record, ability to pass a background check, and drug screen(s).
Knowledge of DBS system and how it works behind the scenes
Familiarity with rental software such as Integrated Rental (IR)
Basic accounting knowledge
Proficient with Microsoft Office products, especially with more advanced capabilities in Excel.
Time management skills and ability to effectively prioritize tasks to make deadlines
Excellent documentation and communication skills
Positive attitude, professional workmanship
Strong analytical and financial acumen with experience managing utilization, ROI, and pricing models
Deep understanding of rental fleet lifecycle management and market-based pricing strategies
Proven ability to translate data into actionable fleet decisions
Strong cross-functional communication and stakeholder management skills
High attention to detail with a disciplined approach to compliance and asset control
Bachelor’s degree in business, accounting, economics or equivalent experience

Nice To Haves

Experience managing a rental fleet is highly desirable
Knowledge and experience with mobile generators, air compressors, or temperature control equipment is a plus.

Responsibilities

Establish and manage time and financial utilization targets by product family.
Monitor performance versus benchmarks on a weekly basis and initiate corrective actions such as price adjustments, promotions, discounts, redeployment, or disposition strategies.
Maintain "slow rent" at zero units exceeding 180 days without rental activity: monthly review status with Managers.
Evaluate and maintain competitive rental rates by product families to ensure demand-based pricing strategies are in place.
Optimize pricing to achieve financial utilization KPIs and targeted returns on rental models.
Review rental rates monthly against industry-benchmark data (e.g. Rouse) and implement necessary adjustments.
Ensure continual pricing updates for rental rollouts to align sales prices with current market values.
Evaluate fleet age, utilization, and fair market value by product family to develop and manage effective rollout and disposition strategies.
Use fair market value and ROI data to evaluate fleet return timing and quantify downside risk scenarios (e.g., 10% and 30% market downturns).
Manage and maintain the fleet rotation model incorporating utilization, profitability, and lifecycle holding costs through ROI reporting.
Develop and maintain a strategic fleet portfolio plan (adds, deletes, and operating fleet) to optimize fleet mix and average age.
Ensure fleet strategy, capital expenditure planning, and rollover assumptions are fully incorporated into the rental business planning process.
Communicate fleet strategy, capex requirements, and rollout plans across the organization.
Review and manage fleet operating performance using the software platform Integrated Rental’s metrics on a monthly basis including, but not limited to: Investment Utilization, Fleet Size, Financial Utilization, Rental Yield, Time Utilization, Total Unavailable Fleet Percentage (at Acquisition Cost), Year-over-Year Rental Rate Performance, Fleet Age.
Ensure rental fleet preventive maintenance (PM) programs are completed in accordance with the operator’s manual.
Serve as primary interface with Product Support Managers (including service department performing maintenance and repairs) to accelerate “return-to-ready”, ensure maintenance and repairs costs are competitive (e.g. do not exceed original quote), and product quality remains high (verify service dept checklists and testing complete before product is “returned-to-ready”).
Maintain PM compliance thresholds: Equipment over 90 days since last PM, Equipment over 180 days since last PM.
Define, manage, and enforce quality standards for the “rent-ready” designation across the rental fleet.
Own and manage relationships with Allied (i.e. non-Caterpillar) vendors to ensure competitive acquisition pricing, proper product training, and adherence to fleet quality standards.
Ensure timely and accurate physical inventory completion and reconciliation at all locations.
Identify and resolve missing assets in accordance with Fleet Manager guidance and company policy.