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Work with a portfolio of either company-managed hotels (CMH) or Franchised hotels to fully utilize available tools and systems to maximize revenues. Consult with assigned hotels in the development and management of revenue/yield strategies encompassing all facets of pricing, demand analysis, yield management, market segmentation, business mix, selling strategies and tactics in accordance with worldwide best practices. Facilitate the successful implementation of revenue management strategies throughout the region/brand and from the region/brand to corporate staff. Operate in a matrix management environment to support the overall goals of other departments, with a focus on increasing revenues and RGI (revenue growth index) position.