Portfolio Director

Farmers Guardian Ltd•London, CA

1d•Hybrid

About The Position

Agriconnect is the UK’s leading multi-platform agricultural information business. Our portfolio includes trusted media brands such as Farmers Guardian, Arable Farming and Dairy Farmer, alongside market-leading live events including LAMMA, Low Carbon Agriculture, CropTec, Farm Business Innovation, Land Leisure & Tourism and the British Farming Awards. We take a farmer-centric approach, helping farmers make better purchasing decisions and run more efficient, profitable businesses. We deliver this through a powerful mix of media, digital platforms, webinars, podcasts, conferences, awards and live events. If you are looking to join an ambitious, supportive and high-energy team working at the heart of the UK agriculture sector, we would love to hear from you. The Portfolio Director is a senior leadership role responsible for the commercial and strategic success of a portfolio of market-leading events, including LAMMA, one of Europe’s largest agricultural machinery exhibitions. The role holds full P&L ownership and is responsible for accelerating growth through new business development, product innovation and high-performance team leadership. This role suits someone who thrives in a high-performance culture and target-driven environment. The role leads cross-functional teams across sales, marketing, operations and content, ensuring each event delivers strong commercial performance and exceptional customer experience.

Requirements

Proven experience in exhibition portfolio management across multiple events
Proven commercial leadership with full P&L ownership
Track record of delivering revenue growth and launching new products or events
Experience leading and developing teams
Strong strategic thinking combined with hands-on delivery
Excellent stakeholder management and negotiation skills
Data-led decision making with strong forecasting discipline
Experience working with CRM systems (Salesforce desirable)
Commercially driven and results focused
Strategic and growth-oriented mindset
Strong leadership presence with decisive decision-making
Collaborative and influential across cross-functional teams
Resilient, adaptable and accountable in a fast-paced environment

Responsibilities

Own and deliver full portfolio P&L performance, including revenue, profit and margin targets.
Lead annual budgeting, forecasting and financial reporting.
Drive commercial growth through new revenue streams, pricing strategy, floorplan optimisation and cost management.
Define and execute long-term growth strategies for each event within the portfolio.
Identify and validate new event launches, market extensions and geographic expansion opportunities.
Use market research, competitor insight and customer intelligence to ensure events remain relevant and competitive.
Lead and implement the commercial strategy across exhibition sales, sponsorship and partnerships.
Build strong pipelines with a focus on new business acquisition.
Personally manage strategic partners and major industry accounts.
Oversee integrated marketing and audience development strategies.
Ensure effective use of data, CRM and digital channels to maximise exhibitor ROI and visitor engagement.
Build and lead high-performing teams
Set clear KPIs, incentives and performance expectations.
Foster a high-performance culture through coaching, accountability and proactive performance management.