Portfolio Ambassador - Los Angeles, CA
About The Position
As a Portfolio Ambassador, you're a known spirits industry expert in the LA market. As a leader in the industry, with extensive experience in the LA market, you will nurture strong relationships in on-premise accounts through frequent touch points in target accounts, staff training, trade activations, and account visits. This role is ultimately accountable for the growth of the Proximo Spirits brands - premium brands with a deep respect for craft and connoisseurship - in the most desirable on-premise accounts. The ideal PA is an engaging, charismatic, professional, polished, and articulate storyteller. A Portfolio Ambassador should have a strong connection to their market, distributor expertise, a robust and passionate knowledge of spirits categories, and extensive experience in and knowledge of the bartending and mixology community. This is a full-time, salaried position that requires full and open availability, as this job requires a non-traditional schedule (evenings and weekend work). While this is a LA based position, you must be available to travel outside of the designated market upon request, not to exceed 20%.
Requirements
- Categorical spirits knowledge that can be versioned out for novices and experts alike
- Charismatic storyteller
- Strong written and verbal communication skills, including writing and delivering presentations
- Deadline-oriented self-starter who is proactive and holds themselves to a high standard of work quality
- Ability to interface with the distributor network
- Strong influencing and partnering skills
- Deep understanding of cocktails and industry trends
- Adept at selling and interacting with diverse groups of people
- In-depth understanding of the account universe in the assigned market
- Deeply connected to and involved in the bartending community of the greater assigned market
- Social Media savvy with a solid bartender network
- Ability to travel to surrounding areas outside of the assigned market on a semi-regular basis
- Experience in budget management
- Must be 21 years of age or older
- Must be authorized to work in the U.S. without sponsorship
- Must have reliable transportation to travel to surrounding markets and make in-market visits while transporting program materials (liquor, POS, etc.)
- Working knowledge of computers with average to above average skills in Windows, PowerPoint, Excel, Word, and Email. Ability to learn new computer programs quickly and efficiently
- Must speak fluent English
- Written and conversational knowledge of the English language and grammar
- Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
- Employees must also be able to lift objects weighing 50 pounds.
Nice To Haves
- A degree in a related field preferred (sales and marketing, hospitality management, culinary)
- Spirits brand ambassador, liquor sales, bartending, and fine dining background preferred
- Previous experience in program management, marketing, field sales, or other related fields preferred
Responsibilities
- Grow relationships and distribution in a core set of up to 75 influential on-premise accounts (per target account list) through frequent touchpoints
- Frequent account visits, staff training, secure new distribution, and gain temporary/permanent menu features
- Account focus may include: fine dining, luxury & influencer venues, mixology accounts, iHUB, patios, sports bars, dive bars, nightclubs
- Assist with sell-in to increase the distribution and growth of the assigned spirits portfolio
- Serve as a category knowledge expert for the Proximo Spirits portfolio, heavily focused on agave and whiskey brands
- Communicate brand features, benefits, heritage, and equity to bartenders in engaging ways
- Train the internal sales force and distributor partners
- Plan and execute high-energy, local trade activations with bartenders and beverage managers
- Execute experientially focused local trade events
- Submit weekly account/KPI activity reports and monthly recaps of all activities
- Monitor and report on market trends and competitor activity
- Complete, accurate, and timely expense reporting
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
501-1,000 employees
