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The Point of Care/Molecular Business Development Manager at Quidel Corporation is responsible for driving business growth in the Appalachian region, focusing on developing new opportunities for Point of Care (POC) and Molecular Diagnostics (MDx) products. This role involves engaging with key accounts, particularly Integrated Delivery Networks (IDNs), and managing complex sales processes to achieve annual quotas and sales goals. The position is field-based, requiring strong relationship-building skills and strategic planning to convert competitive customer accounts.