Podcast & Digital Marketing Producer: Haslam College of Business - UTK

University of Tennessee•Knoxville, TN

17d•Hybrid

About The Position

The Haslam College of Business Office of Marketing & Public Relations seeks a Podcast and Digital Marketing Producer (Full-Time, Exempt). This position oversees the development, production, and promotion of a business college podcast and related digital marketing campaigns. This role blends content strategy, research, digital storytelling, and audience engagement to expand the reach and impact of podcast programming across digital platforms. The Podcast and Marketing Producer unites communications, marketing, and academic partners to facilitate podcast content creation and digital promotion using social media and SEO/GEO/AEO best practices. This role directly influences the visibility, reputation, and audience engagement of Haslam's podcast initiatives and digital marketing efforts, supporting college and institutional storytelling and outreach.

Requirements

Education: Bachelor’s Degree in Communications, Marketing, Journalism, Digital Media, or related field
Experience: 2–4 years of experience in podcast production support, digital marketing, social media management, or content development
Knowledge, Skills, Abilities: Excellent organizational and project management skills
Strong research and interview preparation abilities
Creative thinker with attention to detail
Ability to work collaboratively and manage multiple priorities in a deadline-driven environment
Strong writing and editing skills with the ability to tailor content for multiple platforms
Working knowledge of SEO principles and digital content optimization
Experience managing social media platforms and engagement strategies
Experience managing digital ad campaigns

Nice To Haves

Experience: Experience working in higher education, media, or mission-driven organizations
Experience using analytics tools to measure digital performance
Knowledge, Skills, Abilities: Familiarity with podcast production workflows, platforms, and distribution channels
Basic knowledge of audio or video editing tools

Responsibilities

Podcast Content Development: Serve as the subject matter expert to inform and shape the content of the HCB podcast
Research, identify, and select potential podcast guests aligned with university priorities, academic expertise, and audience interests
Develop and present episode concepts, discussion topics, and interview questions
Prepare background research and briefing materials for podcast episodes
Coordinate editorial planning, content calendars, and podcast-related activities
Align podcast themes and messaging with institutional brand, mission, and storytelling goals
Identify trends in higher education and student life to inform episode topics
Draft episode outlines, show notes, titles, and promotional copy
Review and refine content to ensure accuracy, clarity, and consistency with university standards
Evaluate listener feedback and engagement metrics to inform future content decisions
Digital Marketing & Promotion: Develop and execute digital marketing strategies to promote podcast episodes and related initiatives
Create compelling written and visual content to support podcast promotion across websites, social media platforms, digital ad campaigns, email campaigns, and other digital channels
Apply SEO/GEO/AEO best practices to podcast descriptions, digital ads, show notes, web pages, and promotional content to increase discoverability and engagement
Generate data-informed improvements to content strategy and digital outreach
Coordinate with designers, videographers, and marketing colleagues to produce creative promotional materials
Social Media Management & Engagement: Manage and monitor social media accounts for the HCB podcast, including content creation, scheduling, posting, and community engagement
Track audience engagement, respond to comments and messages as appropriate, and help foster an active online community
Analyze social media and podcast performance metrics to inform content and promotional strategies
Be primary content creator and manager of college-owned podcast social media accounts
Episode and overall reporting of podcast analytics to college partners and admin
Collaboration & Support: Coordinate with campus partners, host, staff, agency partners, and external guests to support podcast production and promotion
Stay current on podcasting trends, digital marketing best practices, and higher education communications strategies
Perform other related duties as assigned