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As the Platform Partnerships Director at Influencer, you will play a pivotal role in maintaining and enhancing our partnerships with major social media platforms such as TikTok, Meta, YouTube, and Snap. This position is crucial for driving revenue opportunities from both new and existing platform partners while ensuring that our agency remains at the forefront of influencer marketing. You will be responsible for managing relationships with these platforms, serving as the primary point of contact, and ensuring that all criteria for our ‘badged’ status with each partner are met. Your efforts will directly contribute to the agency's growth and the effectiveness of our offerings. In this role, you will be tasked with building and nurturing relationships with platform partners to create a robust pipeline of potential new partnerships. You will work closely with the sales team to track revenue generated from each platform partner and report progress to senior management. Additionally, you will educate the US team on any changes in partnership processes or innovations through training sessions and tailored presentations. Your ability to provide market feedback will be essential in aligning our product offerings with the needs of our platform partners. You will also oversee the development of case studies for platform partnerships, collaborating with client services to gather reporting data and working with design teams to ensure these materials are completed effectively. This role requires a strategic mindset, excellent communication skills, and a deep understanding of the influencer marketing landscape.
