Planner Media

Advantage Sales & Marketing dba Advantage Solutions•Chicago, IL

61d•Remote

About The Position

MEDIA PLANNER- REMOTE Advantage Marketing Partners is built to be the world’s most effective commerce marketing agency. We bring integration to a layered and siloed landscape, unifying strategy, analytics, creative, media, ecommerce and trade marketing to unlock commerce potential for some of the world’s best-known brands. From Retail Media Networks and social commerce to last-mile delivery and in-store activation, we are everywhere that people shop and buy. The Media Planner is responsible for supporting day-to-day planning and implementation of commerce media programs across digital channels. S/he is a self-starter and adept at using audience insights and data to inform planning, substantiate hypotheses, evaluate results, and drive optimization.

Requirements

2-5 years hands-on digital media planning and buying experience across a variety of formats (e.g., display, native, video/CTV, audio, search, social, mobile, DOOH, email) in direct and/or programmatic environments; retail media, ecommerce, and/or CPG experience preferred
Foundational experience with common syndicated research, media planning and ad tech tools (e.g., Kantar, MRI Simmons, Mediaocean, various RMNs, ad servers, and DSPs)
Able to locate and assemble raw program inputs (e.g., research reports, media kits, performance data)
Demonstrated experience with digital media planning and buying support, including accurate campaign set up, creative trafficking, QA, optimization, troubleshooting and reporting
Detail-oriented and well organized with strong communication skills (written & verbal)
Effective time management skills: able to prioritize, respond quickly and appropriately to change, meet deadlines and "manage up" to keep manager/team updated
Able to collaborate cross-functionally in a fast-paced environment
Experience with Microsoft Excel and PowerPoint
Bachelor's Degree
3-5 years of experience in Media at an agency
Previous success in the planning, development and management of digital media campaigns for brands or products
Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously
Proven client service orientation with strong written and verbal communication skills, including effective presentation skills
Ability to consistently perform under pressure in a fast-paced environment as an individual on a team
Exceptional organizational and time management skills
Demonstrated interest in keeping up with emerging technologies and digital marketing trends

Nice To Haves

retail media, ecommerce, and/or CPG experience preferred
Experience with DoubleClick and other 3rd party tracking solutions preferred
Experience with the following technology platforms a plus (Self-Serve Programmatic DSPs, DFA, Facebook UI/FBX)
Ability to analyze data and deeply understanding of measurement practices, 3rd party measurement companies and web analytics

Responsibilities

Support day-to-day project team in planning, buying and management of commerce media campaigns for assigned accounts
Research potential media partners, develop program RFPs, and evaluate opportunities
Conduct audience research via syndicated data and research (e.g., Simmons MRI, Kantar, eMarketer)
Collaborate with vendors to schedule meetings, gather ad specs/program requirements and update production sheets
Facilitate media plan development and oversee inventory procurement, including contracting, spec gathering and ad trafficking
For platform media, set up and manage campaign architecture, targeting and bid strategies, QA and in-platform optimizations
Manage in-market programs to ensure delivery, performance and optimizations are on track and recognize account performance trends worth escalating (good or bad)
Collaborate with Analytics to ensure proper tagging, reporting, insights and optimization takes place
Manage program budgets, invoicing and billing reconciliation
Manage junior team members as needed
Media Campaign Development Lead: Leads the planning process with Supervisor support and acts as client-facing contact and presenter
Setup & Execution Approver: Oversees and supports/QAs all Associate creation of specs, timelines, setup process; leads ongoing communication with internal team leads and vendor contacts
Trafficking and Maintenance Approver: Oversees and supports/QAs all Associate trafficking & implementation steps
Reporting Lead: Lead development of all reporting outputs and presentation to client