Planner, Digital Investment

Publicis Groupe • Burbank, CA

269d • $49,305 - $68,640

About The Position

Publicis Imagine, a division of Publicis Media, is the newly assigned media agency for Disney+, Disney Parks, Experiences and Resorts as well as ESPN/ESPN+. We are a bespoke agency created solely for Disney, made of the best talent within the Groupe as well as within the industry, with a sole focus of leading the change and driving businesses into the future. We also too believe that if you can dream it, you can do it. We are Publicis Imagine. Dreaming. Doing. We are currently looking for a Planner, Strategy and Digital Investment to support the day-to-day Media Planning and Strategy functions for our client. This person will assist a team in the development, execution, and stewardship of media plans for client's business and report directly to the Supervisor Strategy and Digital Investment.

Requirements

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 1+ years of experience in media planning/strategy
• Agency experience highly preferred
• Preferable Computer Skills/Software Knowledge: Google Suite, MediaTools, Prisma, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Mbox, MRI/GfK, GWI
• Basic knowledge of all cross-channel media, with a drive for curiosity and passion for the client's business
• Demonstrate ability to learn new proprietary software and processes quickly and proficiently
• Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
• Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment
• Meet client and internal deadlines and obligations
• Manage projects, resources, stakeholders, and participants
• Be a resource to others in the resolution of complex problems/issues

Responsibilities

• Responsible for contributing to the development and execution of strategic approach and tactical plans across multiple brands within Entertainment client
• Assist in development of digital RFPs and brief vendors
• Manage an Associate Planner
• Create and review plans based on a brief and ensure planned metrics are accurate
• Present media plans and provide plan maintenance including objectives/strategies and updates
• Create and send insertion orders in Prisma and traffic tags
• Own weekly pacing document and present to clients during status
• Maintain stewardship of competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions
• Prepare and update flowcharts and budget trackers
• Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations
• Review and verify media buys to ensure proper execution
• Contribute to billing reconciliation process and negotiate invoice discrepancies with partners

Benefits

• Medical coverage
• Dental
• Vision
• Disability
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree