The Physician Liaison is responsible for maintaining contact with key customers and interfacing with healthcare providers within the assigned territory. In conjunction with the Sales Manager, the Physician Liaison works to understand sales plans, strategies and objectives for the assigned territory. It is expected that the Physician and Community Relations Liaison conduct business discussions and quality clinical sales presentations to effectively close the business with all targeted customers. Contributes to achieving national sales goals by driving PT Solutions Sales/Referral Rxs and effectively executing the marketing strategies and sales plan for assigned territory. Deliver effective sales presentations to healthcare professionals and other customers as assigned. Shares and understands mission and vision of company and works to support that vision in personal communication and work. Essential Functions Results-oriented individual who strategically pursues business with energy and drive; holds him/herself accountable for achievement of assigned territory sales goals. Executes sales tactics, implements marketing strategies and delivers effective sales presentations with passion and consistently asks for the business. Exhibits an in-depth understanding of the healthcare marketplace and the sales processes that directly and indirectly affects sales goal attainment. Identifies, develops and maintains customer relationships and conducts programs to support the marketing strategy Understands how to prioritize efforts and resources based on knowledge of Physical Therapy services, territory dynamics and the marketplace for effective coverage of key customers and networks. Understands Industry, Workers Compensation, and Occupational Therapy opportunities in the Physical Therapy marketplace Builds hospital system knowledge, relationships and opportunities in the community, working with and partnering with accounts and effectively positioning when a source of competition. Understands Physician Networks, Integrated Delivery Networks (IDNs), Accountable Care Organizations (ACOs) and consolidation trends and opportunities in the marketplace Demonstrates complete knowledge of the Insurance and Managed Care marketplaces, reimbursement processes and procedures Develops Sports Medicine relationships in concert with corporate objectives in the market Manages territory resource allocation to maximize profitability. Monitors performance against strategic objectives/directives.
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Job Type
Full-time
Career Level
Mid Level