Referring Physician Liaison

CCRM Fertility•Bellevue, WA

7h•Onsite

About The Position

As a Physician Liaison, you will serve as the frontline connection between CCRM’s fertility services and the broader Obstetrics and Gynecology community. You’ll be responsible for developing strong relationships with referring providers, generating consistent new patient referrals, and representing our brand across OB/GYN practices, women’s health groups, hospitals, and employer partners throughout the city. This role is best suited for a proactive, confident self-starter who thrives in a fast-paced, results-driven environment and understands the nuances of provider engagement in a dense urban setting. This is a field-based position requiring 80%+ time spent actively visiting offices, meeting providers, and hosting strategic events.

Requirements

Bachelor’s degree in healthcare, business, communications, or a related field
2+ years of experience in physician outreach, healthcare sales, or referral development
Excellent interpersonal skills with a warm, confident, and polished presentation style
Strong organizational abilities and proficiency with CRM tools (Salesforce preferred)
High emotional intelligence, with the ability to navigate diverse provider personalities and office cultures
Comfort traveling throughout the Seattle metropolitan region via public transit or personal vehicle

Nice To Haves

Prior experience in fertility, women’s health, or specialty medicine preferred
Understanding of fertility benefits (e.g., Progyny, Carrot) and employer commercial insurance plans
Familiar with local market trends and demographics, with analytical and strategic mindset
Existing relationships with OB/GYNs or provider groups in the Seattle, Washington area
Event planning or B2B marketing experience

Responsibilities

Proactively build and expand a network of referring providers—OB/GYNs, urologists, internists, and relevant women's health specialists.
Execute a blend of scheduled meetings, strategic drop-ins, and in-office engagements to promote awareness of CCRM’s services and patient care model.
Understand the competitive landscape and identify key differentiators to position CCRM as the provider of choice.
Meet regularly with Practice Administrators and REIs to ensure alignment on scheduling, clinic services, capacity, and operational updates.
Relay referring provider feedback and market trends back to clinical leadership to support informed planning and patient coordination.
Directly accountable for monthly new patient visit (NPV) goals tied to outreach activity.
Maintain meticulous records of all provider interactions, events, and leads in Salesforce CRM.
Deliver consistent performance reporting and pipeline updates to leadership.
Plan and host provider-focused events (e.g., lunch-and-learns, happy hours, OB education nights) that educate and activate referral partners.
Collaborate with local employers and benefits managers to host employee-facing fertility events and health fairs.
Represent CCRM at key community events and professional gatherings to enhance visibility and patient acquisition.
Work closely with the marketing team, REIs, patient services, and clinic staff to ensure referral handoffs are smooth and patient experiences exceed expectations.
Share best practices with national PL team to support broader strategic goals.