Brand Ambassador

Arete' Health PT•Raleigh, NC

About The Position

The Physician Liaison & Brand Ambassador role is a high-impact position responsible for building and sustaining referral relationships with medical providers, hospitals, and community partners who direct patients into outpatient physical therapy care. This role drives patient volume growth through direct sales, education, and relationship management, while serving as the external face of The Arete Way. The right candidate is high-energy, charismatic, and comfortable in a sales-driven environment. Success in this position is measured by new patient referrals, referral source retention, and clinic volume growth. This role works cross-functionally with clinic directors, marketing, and leadership to ensure providers see Arete Health as the partner of choice for exceptional patient outcomes.

Requirements

Bachelor’s degree in Marketing, Business, Healthcare Administration, or related field.
2+ years of experience in physician liaison, healthcare sales, or referral development.
Strong sales orientation with proven ability to build and maintain provider relationships.
Excellent communication and presentation skills.
Valid driver’s license and ability to travel frequently within territory.
Experience in outpatient physical therapy, healthcare sales, or physician liaison role.
Familiarity with EMR/CRM systems for tracking referral activity.
Background in healthcare compliance and HIPAA.

Responsibilities

Develop and execute a structured sales plan to grow new patient referrals from physicians, specialists, and health systems.
Conduct daily in-person and virtual provider visits to strengthen referral pipelines.
Educate providers and office staff on Arete’s outcomes, access-to-care model, and The Arete Way.
Build long-term relationships with referral coordinators, schedulers, and medical assistants who influence referral flow.
Track referral patterns and identify at-risk or declining providers to re-engage.
Deliver targeted presentations and lunch-and-learn sessions for referring offices.
Distribute branded, compliant marketing materials that reinforce Arete Health’s differentiation.
Partner with marketing team on digital campaigns, physician newsletters, and patient success stories.
Support community outreach events that strengthen physician and patient engagement.
Maintain a detailed log of provider visits, referral volume, and follow-up actions.
Monitor and report on key KPIs: number of provider visits per week, new referral sources added, monthly new patients, and referral conversion rates.
Work with leadership to align sales efforts with clinic capacity and strategic growth priorities.
Partner with Clinic Directors to ensure providers receive feedback on referred patient progress and outcomes.
Coordinate with operations to guarantee scheduling access and reduce barriers for referring providers.
Share provider insights with leadership to inform business development strategy.