Personal Lines Senior Territory Manager

Liberty Mutual Insurance•Bardstown, KY

About The Position

At Safeco Insurance—part of Liberty Mutual’s Personal Insurance business unit—you’ll join a company devoted to helping people live safer, more secure lives. We partner with independent agents nationwide to deliver exceptional property and casualty products, and we’re deeply committed to supporting the communities where we live and work. As part of a team that values collaboration, integrity, and a diverse workforce, you will have the opportunity to do meaningful work that makes a real impact every day. We are seeking a Senior Territory Manager to lead profitable premium growth and strengthen Safeco’s market presence within an assigned territory. In this high-visibility, relationship-driven role, you will cultivate strong partnerships with independent agents, guide strategic business planning, and collaborate closely with underwriting and internal teams to drive long-term success.

Requirements

Experience in territory management, agency distribution, or insurance sales leadership
Strong relationship-building, communication, and negotiation skills
Ability to analyze data, identify trends, and craft strategic action plans
Collaborative, solutions-oriented mindset
Willingness to travel within assigned territory
Bachelor`s Degree or equivalent industry experience.
Minimum six years of progressively more responsible insurance sales and management work experience.
Advanced knowledge of company services, products, marketing techniques, insurance contracts, risk funding and rating plans, and industry trends.
Proven track record of revenue growth and sales success in a prior role.
Proven success in developing and building partnerships, decision making and problem solving.
Advanced knowledge of the business including production management, claims, loss prevention, underwriting, administration, sales operations and agency business operations.
Highly effective written and oral communication skills, including presentation, persuasion, timing, tact and negotiation skills.
High degree of customer focus, interpersonal relationship skills and problem solving.
Advanced analytical thinking, business analytics and business development skills.
Strong time management and team orientation skills.
Well versed understanding of marketing principles.
Must be licensed by the state if required.
Ability to travel daily with occasional overnight travel.
Appropriate driving record required to operate a company vehicle.

Responsibilities

Own and manage a designated territory with accountability for profitable growth and achievement of financial and operational targets.
Lead all aspects of territory and agency management—including agency prospecting, business planning, engagement, training, compensation discussions, and optimization of agency distribution.
Build strong, mutually beneficial relationships with agency owners, leaders, and frontline staff through consistent in-person engagement.
Serve as a trusted advisor by delivering training on products, underwriting philosophy, appetite, and systems to support retention, new business production, and deeper agency partnerships.
Develop and execute high-quality agency strategies and plans aligned with key Personal Lines or Business Lines goals, such as carrier consolidation, agency plant expansion, service center adoption, and new program launches.
Drive high-quality new business flow and ensure an appropriate mix of business and risk across individual agencies and the broader territory.
Provide clear guidance on appetite and target markets, identify profitability concerns, and take proactive steps to support agency success and ensure sustained profitability.
Partner closely with underwriting, product management, claims, and risk control teams to identify opportunities, solve challenges, and share competitive and industry insights.
Collaborate with Personal Lines or Business Lines colleagues to support shared agency assignments and cohesive market strategy.
Strategically leverage internal and external tools, marketing programs, and business development resources to support agency performance and growth.
Offer mentorship to peers, contribute to agency initiatives, and bring forward ideas that enhance team performance and continuous improvement.