Performance Specialist - Adobe Analytics, CJA & Experimentation

Blue Acorn iCi

About The Position

The Performance Specialist focuses on how marketing performance is measured, interpreted, and optimized using Adobe analytics platforms. This role brings strong expertise in Customer Journey Analytics (CJA) and works closely with AEP, RTCDP, and AJO to connect activation, experimentation, and outcomes into clear, decision-ready insight. The Performance Specialist supports both hands-on analysis and advisory framing, helping teams understand what’s working, why it matters, and what to do next.

Requirements

Strong, hands-on experience with Customer Journey Analytics (CJA) or Adobe Analytics
Strong understanding of experimentation methods, attribution concepts, and KPIs
Experience working with Adobe datasets, identities, and activation signals
Ability to communicate insights clearly to marketing and executive audiences
Comfort working across analytics, marketing, and strategy teams

Nice To Haves

Experience measuring B2B or account-based performance in Adobe
Familiarity with AJO experimentation or RTCDP activation reporting
Experience contributing to optimization or experimentation programs at scale

Responsibilities

Define and maintain performance frameworks using Customer Journey Analytics (CJA)
Establish consistent metric definitions, success criteria, and evaluation approaches
Design measurement strategies for A/B tests, multivariate tests, and pilots executed in AJO and RTCDP
Analyze cross-channel journeys and outcomes using CJA and AEP datasets
Translate performance data into insight narratives that support optimization and prioritization
Review dashboards and reporting practices to identify gaps in signal quality or interpretation
Partner with practitioners to refine measurement approaches based on real usage and decision needs