USCC Marketing Performance Metrics & Optimization Manager, Senior Vice President

Citi • New York, NY

1d • Onsite

About The Position

The Performance Metrics & Optimization Manager is an integral part of the U.S. Consumer Cards (USCC) Marketing Business Execution (BE) team at Citi. This role involves close collaboration with other BE team members (e.g., Forecasting, Marketing Resources Management), as well as various Marketing departments (e.g., Acquisitions, Customer Marketing, Paid Media), Finance, Analytics, and product teams. The manager is responsible for overseeing the quarterly USCC Marketing investment allocation process to optimize P&L outcomes, owning and enhancing Cost Per Account (CPA) reporting with Identity Based Attribution (IBA) integration, and tracking critical USCC Marketing Key Performance Indicators (KPIs). Additionally, the position leads the operationalization of IBA, manages process governance and operational risk for key marketing process models, and provides shared capabilities services to Wealth Marketing segments.

Requirements

• 10+ years of experience in global and complex settings with multiple stakeholders.
• Management experience, preferably in a financial services role.
• Knowledge of the financial services industry and technology.
• Demonstrated ability to manage a team.
• Proven ability to work in high-pressure environments.
• Consistently demonstrate clear and concise written and verbal communication.
• Ability to develop comprehensive financial models for forecasting, budgeting, and variance analysis, ensuring accuracy and alignment with strategic objectives.
• Ability to define, track, and interpret key performance indicators (KPIs).
• Ability to analyze financial data and translate it into actionable insights.
• Experience in mapping, simplifying, and documenting operational processes.
• Ability to create high-impact presentations for senior leadership using performance insights and structured narratives (PowerPoint Storytelling).
• Strong cross-functional communication with partners.
• Proven track record of supporting or owning executive deliverables.
• Experience navigating complex organizations and managing multiple workstreams simultaneously.
• Strong organization and self-management skills; capable of both independent execution and collaborative work.
• Bachelor's degree/University degree or equivalent experience.

Nice To Haves

• Master's degree preferred

Responsibilities

• Oversee the quarterly USCC Marketing investment allocation process, including allocating the marketing budget based on profitability metrics to optimize P&L outcomes.
• Own Cost Per Account (CPA) reporting, enhance it with Identity Based Attribution (IBA) integration, and lead the monthly CPA forum with stakeholders across USCC Marketing.
• Own the process to track critical USCC Marketing KPIs and provide qualitative explanations of quantitative results in reporting commentary.
• Lead the operationalization of Identity-Based Attribution (IBA) by socializing the new methodology and recalibrating existing reporting, forecasting, and decision-making processes.
• Manage key marketing process models within the enterprise architecture framework, including "Campaign Performance Management" and "Develop and Plan Marketing Strategies," and own and maintain the official process procedure documents for marketing investment allocation and KPI tracking processes.
• Provide Shared Capabilities Services to Wealth Marketing, managing investment allocation processes, CPA forums, and KPI tracking for the Retail Bank, Citigold, and Mortgage segments.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Benefits

• Medical, dental & vision coverage
• 401(k)
• Life, accident, and disability insurance
• Wellness programs
• Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
• Discretionary and formulaic incentive and retention awards

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees