Performance Media Manager

Campbell's • NJ

94d • $107,000 - $153,900

About The Position

Lead a performance search media strategy that connects search, social, content, and emerging technology to drive full-funnel business results. Shape how Campbell’s brands show up where consumers express intent, curiosity, and need—from search & social discovery and AI-powered platforms. Integrate holistic search insights into full-funnel strategies to ensure a seamless consumer journey. Champion search as a behavior, not just a channel—bridging paid, organic, and emerging discovery platforms.

Requirements

• 5+ years of experience in performance media.
• Bachelor’s degree.
• Experience with AI-powered media tools (e.g., performance forecasting, creative automation, predictive bidding).
• Strong understanding of how search behaviors can influence media experience plans.
• Familiarity with emerging generative AI platforms (e.g., ChatGPT, Claude, Gemini) and how they influence consumer discovery and search behavior.
• Passion for emerging consumer behaviors and how they reshape the media landscape.
• Experience leading and managing agency teams.
• Strong analytical skills and strategic thinking.
• Excellent project management and communication skills.
• Experience with SEO, eCommerce search, and retail media networks.

Nice To Haves

• Experience with emerging platforms like TikTok, YouTube, Amazon, ChatGPT, and OpenAI.
• Understanding of how non-traditional search behaviors influence media strategy.

Responsibilities

• Lead integrated efforts across SEM, social, and emerging AI platforms.
• Use consumer insights from keyword and query data to inform creative, media, and brand strategies.
• Stay ahead of trends and pilot new technologies.
• Collaborate with internal teams to align behaviors with broader marketing efforts.
• Drive campaign performance aligned with KPIs and business goals.
• Translate search insights into content and audience strategies.
• Work with analytics and agency teams to deliver actionable performance reports.
• Act as the main point of contact with the media agency for planning, execution, and reporting.

Benefits

• Medical, dental, short and long-term disability, AD&D, and life insurance.
• Matching 401(k) plan with immediate vesting.
• Unlimited sick time along with paid time off and holiday pay.
• Free access to the fitness center (if in WHQ).
• Access to on-site day care (operated by Bright Horizons) and company store.
• Employee donation matching program up to $1,500 annually.
• Variety of Employee Resource Groups (ERGs) to support employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree