Performance Media Manager, Media Lab

Google • San Francisco, CA

12d • $117,000 - $167,000

About The Position

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android)
or a business product (Google Ads, AdSense, Google Marketing Platform,
Analytics), you take part in a complete marketing experience as you lead every
facet of the product's journey. From determining positioning, naming,
competitive analysis, feature prioritization and external communications, you
help shape the product and help it grow a consumer base. This means you work
with a cross-functional team across Sales, corporate communications, legal,
webmasters, product development, engineering and more. In this role, you'll be
involved with product marketing strategy from beginning to end.

Welcome to Media Lab. We’re the go-to team for all things media, overseeing
media strategy, buying, and planning for Google Marketing. This includes our use
of Google on-network platforms like Google Ads, YouTube, DV360, etc. and the
media purchased off-network like social networks and more.

Join us at the forefront of marketing innovation where technology meets
creativity. As part of Google's Media Lab, you will be instrumental in shaping
the success of Consumer products by advocating performance media strategies to
grow a dedicated user base and drive business impact.

As a Performance Media Manager, you will join our team and take the lead on a
mission-critical goal: growing YouTube’s active users across products.

The US base salary range for this full-time position is $117,000-$167,000 +
bonus + equity + benefits. Our salary ranges are determined by role, level, and
location. Within the range, individual pay is determined by work location and
additional factors, including job-related skills, experience, and relevant
education or training. Your recruiter can share more about the specific salary
range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the
base salary only, and do not include bonus, equity, or benefits. Learn more
about benefits at Google [https://careers.google.com/benefits/].

Requirements

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in marketing (e.g., growth, performance, direct response, social, digital, cloud, events, etc.).
• Experience working cross-functionally with various stakeholders and teams.

Nice To Haves

• Experience managing complex, large-scale projects, including relationship management and change management.
• Ability to interact with both technical and business stakeholders, and all levels of an organization.
• Ability to navigate ambiguity in a complex organization.

Responsibilities

• Design and lead full-funnel media strategies for YouTube to drive incremental mobile engagement and subscriptions growth.
• Take charge of the entire media lifecycle from the initial brainstorm and strategy session to execution and analyzing results.
• Act as a key partner, building strong relationships with leaders across Marketing, Product, Finance, and Legal to advocate your projects and get big ideas off the ground. Collaborate with our amazing regional partners across the world to launch, scale, and drive performance.
• Translate campaign performance into compelling insights, communicating business impact and strategic opportunities to partners and executives.
• Connect our paid, owned, and earned media, working with the Brand, Search Engine Optimization (SEO), Owned and Operated (O&O), and Social teams to create impactful campaigns.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level