Performance Marketing Specialist

Cole Parmer Instrument Company • Vernon Hills, IL

89d • $65,000 - $85,000

About The Position

The Performance Marketing Specialist will be responsible for promoting the business brand, products, and services through paid media and organic search strategies. The individual will play a crucial role in the planning, execution, and optimization of our paid media and search programs, driving revenue, awareness, traffic, and engagement. A successful candidate will have the ability to create engaging content, have a keen eye for detail, and possess strong communication skills.

Requirements

• Bachelor's Degree from accredited higher learning institution in marketing, science, or related area.
• 3+ years marketing experience in PPC, paid media, or SEO.
• Knowledge of, or actual working experience in life sciences, laboratory or process/industrial products preferred.
• Familiarity with paid media and organic search platforms (including Google, Bing, SEMRush, Amazon Ads, Facebook, LinkedIn, Instagram, and Google Analytics).
• Proven experience working with content creation teams, social marketers, and link builders to produce successful content leading to quantitative results and community/engagement enhancement.
• Must possess strong analytical, problem-solving, and decision-making skills and demonstrate the capacity to make appropriate decisions independently.
• Meticulous attention to detail, ensuring accuracy in all aspects of search content and campaigns.
• Thrives in a fast-paced, collaborative environment, efficiently works under pressures, within deadlines or other essential time constraints.
• Excellent communication skills, both written and verbal, to communicate to all levels of the organization clearly and concisely.
• Ability to function in a sophisticated, matrix business environment.
• Strong work ethic and an ability to excel within a rapidly changing and growing organization.

Responsibilities

• Plan, execute, and optimize paid media campaigns across various platforms such as Google, Bing, Amazon Ads, Facebook, Instagram, LinkedIn, and more.
• Support revenue growth by driving organic traffic and conversions across multiple company websites for desktop and mobile users.
• Plan and execute a blog content strategy by developing content briefs, coordinating with agencies and internal stakeholders, and deploying posts.
• Conduct thorough keyword research to identify high-performing keywords and phrases for campaign targeting.
• Determine appropriate keyword targets for on-page elements including page titles, meta descriptions, page headings and HTML heading structure, alt-img tags, etc.
• Execute link-building initiatives by identifying potential link targets and conducting outreach.
• Implement A/B testing methodologies to optimize ad creatives, targeting parameters, and other campaign elements.
• Utilize analytics tools to monitor marketing performance (KPIs), extract meaningful insights, identify areas for improvement, prepare regular reports, and support budget management.
• Ensure all content is in line with brand guidelines and resonates with the target audience.
• Keep abreast of industry trends, emerging technologies, and platform updates to ensure campaigns are innovative and effective.
• Performs other duties as assigned.

Benefits

• Medical, Dental, Vision Insurance
• Disability Insurance
• Life Insurance
• 401(k) company match
• Paid Time Off (15 days annually)
• Paid Holiday time (10 company-designated days)
• Tuition Assistance
• Additional benefits available with company package

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Merchant Wholesalers, Durable Goods
• Education Level: Bachelor's degree