Performance Marketing Manager - US Based Remote

Anywhere

99d

About The Position

This role is critical to ensuring our marketing efforts are not only data-informed and performance-driven but also deeply integrated with the CRM systems that power customer engagement and sales success. It’s a unique opportunity to shape how we connect with customers across the funnel and drive business growth through smarter, more personalized marketing.

Requirements

• 5+ years in performance marketing, digital marketing, or CRM strategy roles.
• Hands-on experience with CRM platforms (e.g., Microsoft Dynamics 365 and HubSpot) and marketing automation tools.
• Strong analytical skills with experience in A/B testing, funnel analysis, and marketing attribution.
• Proven ability to manage email marketing programs, including segmentation, automation, and reporting.
• Familiarity with UX principles, customer journey mapping, and lead lifecycle management.
• Excellent communication and stakeholder management skills; experience working with field sales teams highly preferred.
• Experience working cross-functionally in a matrixed environment.
• Bachelor’s degree preferred but not required.

Nice To Haves

• Experience in B2B or B2B2C marketing environments.
• Understanding of brand storytelling and sales enablement strategies.
• Familiarity with Agile methodologies and product development cycles.

Responsibilities

• Architect strategic marketing campaigns that span the full customer lifecycle—from awareness to conversion and retention.
• Design and execute test-and-learn strategies to optimize digital marketing performance across the funnel; with a focus on owned channels.
• Analyze campaign performance and user behavior to identify conversion bottlenecks and opportunities.
• Partner with business intelligence teams to ensure down funnel attribution and tracking.
• Collaborate with brand, content, and digital teams to align messaging and creative with performance goals.
• Develop dashboards and reporting frameworks to track KPIs, ROI, and funnel health.
• Partner with sales enablement to ensure marketing efforts support lead quality and sales conversion.
• Collaborate with sales teams to build targeted CRM campaigns and automated workflows that drive engagement, support list-building, and accelerate lead conversion.
• Lead CRM strategy and execution with a focus on enabling sales teams through segmentation, automation, and campaign tools that support personalized outreach and pipeline development.
• Manage CRM reporting and analytics to evaluate campaign effectiveness and user engagement.
• Ensure Sales CRM campaigns are aligned with broader marketing goals and sales strategies.
• Collaborate with IT and marketing operations to maintain Sales CRM data integrity and automation workflows.
• Stay current on Sales CRM and email marketing best practices, tools, and compliance standards.
• Build out a robust strategy and vision for the sales CRM; including a results driven product roadmap.
• Partner with sales leaders to user feedback and translate into actionable improvements.
• Serve as a liaison between sales, marketing, product, and technology to ensure Sales CRM functionality supports business goals.
• Lead internal communications and training around CRM enhancements, best practices, and user adoption.
• Monitor CRM utilization and performance, delivering regular insights to leadership and recommending optimizations.

What This Job Offers

• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees