Performance Marketing Manager, Affiliate and Influencer

Frida • Miami, FL

187d

About The Position

Frida is seeking a Performance Marketing Manager with a focus on Affiliate and Influencer to own and drive growth across these key performance channels. This hands-on role is responsible for developing and executing strategies to scale our Affiliate and Influencer programs, while also leading reporting and analysis across our broader digital marketing efforts. This is a high-impact role with direct ownership of growth levers, visibility among senior decision-makers, and the opportunity to shape how Frida scales performance marketing through affiliate and influencer channels.

Requirements

• 3-5 years of performance or growth marketing experience
• Bachelor's degree in business, Marketing or related field preferred
• Experience working with Amazon Ads, Google Ads and Meta Ads
• Excellent analytical, data interpretation, and communication skills
• Ability to navigate a dynamic and fast-paced environment
• Entrepreneurial spirit

Responsibilities

• Drive the strategy, growth, and performance of the Affiliate and Influencer marketing programs, with a focus on customer acquisition and revenue growth
• Build and manage strong relationships with Affiliates, proactively sourcing new partners and nurturing existing relationships
• Develop weekly and monthly channel performance cadence, including production of reports and insights, to be presented to broader marketing and brand teams
• Work on Digital team where you’ll play a key role in growing Frida Baby, Frida Mom, and Frida Fertility revenue
• Identify potential affiliate partners, nurture relationships, and identify strategies to deliver additional growth
• Oversee campaign execution, budget allocation, and forecasting, ensuring alignment with business goals and communicating cross-functionally

Benefits

• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
• FSA & HSA
• 401k matching up to 4% with immediate vesting
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater
• Flexible paid pregnancy and parental leave
• Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours
• Dog friendly office - feel free to bring your best buddy with you to work
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings
• Exclusive employee product discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees