Performance Marketing Lead

Novig • New York, NY

104d • $80,000 - $120,000

About The Position

We’re looking for a performance marketing leader to own and scale Novig’s paid acquisition efforts. This role will drive strategy, execution, and optimization of campaigns across Meta, Google, TikTok, Reddit, X, and beyond—fueling the growth of new products and markets. You’ll shape how Novig goes to market, experiment aggressively, and set the standard for channel excellence.

Requirements

• 3-4+ years in paid marketing roles, with hands-on experience managing Meta Ads accounts at scale.
• Proven success building and scaling channels to KPI targets, including roadmap design, KPI frameworks, and creative strategy.
• 3-4+ years leading cross-functional initiatives from product launches to conversion-optimized campaigns.
• Experience managing additional channels: Search, YouTube, TikTok, LinkedIn.
• Expertise in A/B, conversion lift, and incrementality testing.
• Strong communication, organizational, and multitasking skills.
• Bachelor’s degree or equivalent work experience.

Nice To Haves

• An understanding of prediction markets and how they differ from traditional sports betting.
• Ability to leverage AI to generate paid media assets (i.e. AI UGC).
• Familiarity with AppsFlyer, Kochava, or any other MMP.
• Familiarity with Canva, Figma, CapCut or any other photo / video editing tools.
• Experience with email marketing, CRM, and other lifecycle marketing platforms.

Responsibilities

• Design, launch, and optimize campaigns across Meta, Google, Reddit, X and TikTok, with a primary focus on scaling new business lines.
• Lead full-funnel experimentation, developing hypotheses, running rapid tests, and iterating to uncover scalable growth levers.
• Drive creative and message testing in collaboration with design and creative teams, ensuring fast learning cycles and actionable insights.
• Oversee campaign execution—setup, pacing, monitoring, and troubleshooting—to maximize efficiency, CPA, and ROAS.
• Partner cross-functionally with Product, Creative, Legal, Design, and Data teams to ensure alignment and impact.
• Build robust tracking and attribution systems, addressing signal loss and measurement rigor.
• Share strategic recommendations, testing roadmaps, and performance insights with leadership.
• Stay ahead of platform updates, algorithm changes, and emerging ad tech.
• Document learnings and best practices to drive continuous improvement.

Benefits

• Robust health, dental, and vision plans, covering 100% of health premiums and 90% of dental and vision premiums.
• Generous 401(k) plan, matching up to 4% of base salary.
• Health Savings Account (HSA) with $1,080 annual company contributions.
• $24/day food or commuter stipend when working in our NYC office.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree