Performance Marketing Director - 327187
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About The Position
As the Performance Marketing Director at PepsiCo, you will play a pivotal role in leading digital activation strategies that align with the overall commercial growth plan for Gatorade. This position is critical as the company navigates a rapidly changing operating environment, where digital technology is reshaping consumer interactions. Your primary responsibility will be to develop and execute a comprehensive digital marketing strategy that encompasses various channels, including paid social, search marketing, SEO, email/CRM, and organic strategies. This role is designed for a dynamic, data-driven, and creative marketer who possesses a deep understanding of the direct-to-consumer (DTC) landscape, coupled with a passion for sports and nutrition. In this capacity, you will provide ongoing thought leadership on demand generation, crafting a consumer-centric strategy aimed at driving demand, engagement, and conversion through owned, earned, and paid digital channels. You will also be responsible for managing the digital marketing budget, forecasting, and tracking expenditures in alignment with profit and loss goals. Evaluating emerging technologies will be a key aspect of your role, as you will provide critical insights and recommendations for adoption where appropriate. Collaboration will be a significant part of your responsibilities, as you will oversee and coordinate activities with the media agency alongside brand stakeholders. You will leverage analytics to prioritize spending, build campaigns, and develop relevant content, utilizing data to create segmentation recommendations that enhance audience engagement and optimize conversion across all touchpoints. Additionally, you will maintain and nurture relationships with third-party platforms and drive the growth and scale of the affiliate program. You will also collaborate on the marketing and promotions calendar with the brand, co-creating and defining ongoing marketing initiatives. Achieving CRM revenue outcomes will be another key focus, as you work with the brand to meet CRM goals, including email and SMS marketing efforts.
