Performance Marketing - Direct Mail Sr. Associate

First National Bank Of Omaha • Omaha, NE

109d • $80,061 - $132,099 • Remote

About The Position

The Performance Marketing Team at FNBO transforms strategic marketing plans into actionable, channel-specific creative campaigns designed to drive customer acquisition and engagement. This role serves as the creative execution leader across acquisition via Direct Mail, ensuring all marketing materials maintain brand consistency, including innovative solutions and efficiency, while adhering to compliance standards.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in marketing, with a demonstrated history of driving measurable and scalable growth through Direct Mail channels.
• Proven track record in managing and executing successful marketing/PR campaigns that lead to measurable results.
• Experience working with executives and senior leaders, advising on brand management.
• Ability to work in a fast-paced environment, balancing strategic vision with hands-on execution.

Nice To Haves

• Experience working in consumer lending, financial services, or related industries is a strong advantage.

Responsibilities

• Translate strategic plans into effective Direct Mail creative campaigns that drive desired consumer behaviors and conversion outcomes.
• Maintain deep knowledge of creative best practices in the Direct Mail channel, leveraging marketplace trends and performance insights to optimize content and create efficiency.
• Own the end-to-end creative process—from brief creation and positioning to channel performance analysis, messaging strategy, and CTA development—with accountability for achieving channel KPIs.
• Oversee production of campaign assets, ensuring all creative is production-ready and adheres to brand, production, and compliance standards.
• Develop and refine engagement strategies that maximize performance within the Direct Mail marketing channel.
• Drive research initiatives to inform creative strategy, identify new opportunities, and enhance performance marketing effectiveness.

Benefits

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Time Off Programs
• Health Savings Account (HSA)/Dependent Care
• Employee Banking
• Growth Opportunities
• Tuition Assistance
• Short-Term/Long-Term Disability Insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Credit Intermediation and Related Activities
• Education Level: Bachelor's degree