Performance Marketing Analyst

TapBlaze • Los Angeles, CA

85d • $60,000 - $80,000

About The Position

The Performance Marketing Analyst at TapBlaze will be responsible for managing, optimizing, and scaling our user acquisition (UA) campaigns. This role will focus on delivering measurable growth by ensuring campaign efficiency, increasing ad revenue, and collaborating closely with our marketing and product teams to drive profitable player acquisition strategies.

Requirements

• Bachelor’s degree in Economics, Statistics, Data Science, Marketing Analytics, or a related field; Master’s degree preferred.
• 2+ years of experience in user acquisition, ad monetization, or performance marketing, ideally in mobile gaming or consumer apps.
• Experience in LTV forecasting, retention analysis, A/B testing frameworks, and UA campaign optimization.

Nice To Haves

• Exposure to data analytics tools (e.g., SQL, Tableau, Power BI) for custom reporting and predictions.

Responsibilities

• Manage and analyze UA campaigns across major advertising channels (Meta, Google Adwords, TikTok, Unity Ads, etc.) to improve KPIs such as eCPI, ROAS, and player LTV.
• Work with the creative team to test and analyze new ad creatives, providing insights to improve performance and conversion rates.
• Brainstorm compelling ad creatives, backed by data-driven research and creative performance analysis.
• Develop clear campaign performance reports, highlighting actionable insights and opportunities for budget allocation and strategy shifts.
• Work with business, game design and marketing to improve overall LTV.

Benefits

• The range for this role is $60k–$80K per month depending on experience, with the opportunity to earn an annual discretionary bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree