Performance Creative Strategist

Everything Bagel•New York, NY

28d

About The Position

Everything Bagel is looking for a sharp, concept-forward Performance Creative Strategist to join our creative team. This role is all about pairing data with storytelling — turning platform insights, trend patterns, and product truths into performance-driven ads that convert. As a Performance Creative Strategist, you’ll lead ideation and execution of direct response creative across Meta, TikTok, and other paid platforms. You’ll become the strategic lead for a book of brands — mastering their tone and messaging, identifying creative opportunities, and crafting campaigns that are clear, clever, and conversion-driven. This role is ideal for someone who’s just as comfortable dissecting data as they are pitching hooks and shaping visuals — a strong hybrid of creative thinker and creative operator.

Requirements

2–4+ years in creative strategy, direct response, or paid social creative development
Strong ad copywriting instincts with a proven ability to write punchy, conversion-focused messaging
Solid understanding of Meta and TikTok ad formats and performance levers
Comfortable leading projects from research to briefing to QA and client review
Excellent communicator with experience presenting to both internal teams and clients
Familiarity with tools like Asana, Slack, Google Docs, Magicbrief, or similar workflow systems

Nice To Haves

Graphic design experience not required — but you should be able to spot visual red flags or missed opportunities

Responsibilities

Own creative strategy across a portfolio of DTC brands — becoming an expert in each brand’s voice, customer, and value props
Use platform insights, consumer psychology, and trend analysis to develop performance-led concepts
Conduct competitive research using tools like Magicbrief, TikTok trend trackers, Meta Ad Library, etc.
Identify content gaps and propose actionable creative roadmaps
Align with internal teams (Growth, Copy, Video) to shape cross-channel messaging strategies
Write or refine ad copy: in-ad headlines, hooks, CTAs, and Meta primary text
Distill long-form messaging into crisp, scannable, and high-converting copy
Ensure all messaging aligns with brand voice, product positioning, and platform requirements
Collaborate with copy and video teams to develop messaging-aligned scripts and shot lists
Maintain consistency and clarity across copywriting, strategy docs, and client-facing deliverables
Write clear, actionable creative briefs for static, animated, and video assets
Collaborate with design and video teams to ensure visuals align with strategy and messaging
Lead QA for all creative assets — reviewing layout, copy placement, specs, and brand consistency
Send and manage client approvals; incorporate feedback while maintaining project momentum
Present weekly reports to clients on creative strategy, upcoming campaigns, testing insights, and performance trends