Performance Creative Associate (TikTok Ads)

About the position

As a Performance Creative Associate for Sleeper, you will be responsible for crafting eye-catching, edgy, and entertaining video content that promotes our app and engages our target audience. You'll leverage the latest trends, memes, and challenges on TikTok to create campaigns that captivate sports fans and elevate the Sleeper brand.

Responsibilities

• Develop and produce original TikTok videos that highlight the unique features of the Sleeper app, including fantasy sports, real-time updates, and community interactions.
• Stay ahead of TikTok trends and identify opportunities to create timely content that aligns with popular challenges, sounds, and hashtags.
• Collaborate with the marketing team to conceptualize and execute edgy marketing campaigns that drive user engagement and app downloads.
• Actively engage with followers, responding to comments and messages, and fostering a sense of community around the Sleeper brand.
• Monitor and analyze the performance of your content, providing insights and recommendations for improvement based on engagement metrics.
• Work closely with influencers, athletes, and content creators to amplify campaigns and broaden reach.

Requirements

• Proven experience creating engaging content for TikTok.
• Strong understanding of TikTok trends, algorithms, and best practices.
• Excellent storytelling skills with the ability to convey complex ideas in an entertaining manner.
• Ability to edit the content that you produce.
• Passion for sports and familiarity with fantasy sports is a plus.
• Creative mindset with the ability to think outside the box.
• Strong communication and interpersonal skills.
• Ability to work independently and manage multiple projects simultaneously.

Benefits

• Competitive pay based on experience.
• A small, impactful team environment where you can truly make a difference.
• The opportunity to be at the forefront of transforming the sports betting and DFS landscape.
• Support for professional growth with a company backed by leading investors.